Dongfeng Cummins Engine would use the third year of a new stage
A rapid spread of new products, in addition to products, technologies, excellent quality hardware, the software facilities?? Follow-up services to win market relations Key . More and more users start the car ready to pay for quality services, to reduce vehicle maintenance costs later; service brand, has become the pursuit of motor vehicles and parts manufacturers of the ultimate goal. Particular country, three times in the electronic control, good service more competitive products opened the gap, the Engine Competition services company has entered a new stage.
Has been an industry leader Dongfeng Cummins Engine Co., Ltd., Wuhan, in the River City held on the theme "New platforms, new technologies, new services," Services Conference 2008, indicates that Dongfeng Cummins service network has been fully upgraded . Dongfeng Cummins is also the third year in the popularity of electronic control the occasion, pushing the latest move of the service brand. Dongfeng Cummins Engine Co., Ltd. Camp Pin Liu Bin, general manager of that service branding, after sales support is no longer a simple, but penetrate into every aspect of the overall marketing strategy, from network construction, service capacity building, service personnel training aspects, service brand, to to drive brand and promote sales. He said the quality of the service users to reduce the outage losses, improve operational efficiency; service station services by providing access to income, accelerate their development, further and better services for users; Dongfeng Cummins service through service stations, improved Dongfeng Cummins engine user satisfaction, win the market. While Dongfeng Cummins, users and vehicle manufacturers, service stations, no doubt achieve a "triple."
Strengthen the network construction Dongfeng Cummins Currently more than 400 service stations, their ability, qualifications vary. Some service stations served electronically controlled machines, a better grasp of the electronic control machine maintenance skills, and accumulated some experience; some service stations had little contact with electronically controlled engine. Therefore, the basis of the existing service network to further strengthen the construction and build a product specifically for the third year of the new network is essential. To meet the overall popularity of the three countries, Dongfeng Cummins as early as 2006, the service station maintenance services on the technical upgrade, capacity building, talent pool made a comprehensive plan, and began a full range of training. After strict examination and screening, Dongfeng Cummins 95 selected first overall high-quality service stations, as a specialized service station electronically controlled machines. This 95 service outlets across the country, while in Beijing, Shanghai and Guangdong, the city focused on line, taking into account the priority needs of users. Electronic Control Machine Service in the structures, expanded Dongfeng Cummins service advantages. In the July 2 meeting on the service, Dongfeng Cummins again on the service station building, staff levels, technical capabilities, service qualification and other issues, and the representatives of 95 service stations depth discussions on issues related to electronic control classic case of shared services.
Help service station growth Dongfeng Cummins that the service station is not only Cooperation Partners, but also business partners. When the service station's services are more professional, more scientific, the user of the Dongfeng Cummins will be the more reliable products. Therefore, parts, oil, technical training, needs to respond positively to service stations, service stations to help grow and also Dongfeng Cummins service as part of brand strategy.
Since 2006, Dongfeng Cummins 200 million investment to build a dedicated electronic control service team??? "Early care team." Them as the company's "Flying Tigers" active in the country, in addition to fast for the user to troubleshoot quickly, but also bear on the service station electronically controlled machine repair service personnel training task. According to the regional popularity of electronically controlled machines, they have national service station on the echelon of technical training, training more than 400 service stations. In addition, the Dongfeng Cummins has invested more than 1400 million for the 131 service stations equipped with specialized tools and equipment fault diagnosis, a sufficient reserve service with the country, three machine parts. In oil, the Dongfeng Cummins engine according to the design of electronic control structure, operational characteristics of specialized research and development of electronic control engine oil to market, it is the service brand of Dongfeng Cummins strong note.
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