Jeopardizing the interests of uniform price of P & G distributors distributo
From July 1, the P & G's system for the distributor to re-introduce major adjustments? Distributor of foreign shipments to strictly implement a unified national price. However, the implementation of the New Deal month, many distributors have been rhetorical, many distributors of "New Deal price limit too dead" and "reunification of cheap supermarket prices but to make further impact on the distribution of business products," such as ground dissatisfied.
Industry believes that P & G would aggravate the existing channel of distributors and large retail chain stores the conflict between the New Deal For not only does not solve the channels on the FALSIFYING address, fakes and other issues, but also exposes their marketing strategy formulation in the domestic distributor neglect.
Under its new policy, the implementation is the key distributor for the current three types of customers? Retail outlets, large wholesalers, batches business, P & G has identified three different price range, the national distributor must be in accordance with The uniform price of shipping, must not exceed, or face a fine of P & G's actions or even abolish the distribution of qualifications.
Many distributors said: P & G's price for each class of customers at the highest and lowest limit, the only remaining three points, plus or minus range, "limit is too dead."
At the same time, the Guangdong Provincial Association of Deputy Secretary-General on Jun Gu also said in the previous: "P & G has always insisted the task by a fixed amount of different brands to distributors unified picking, although this approach is the lack of standardized flexibility. In addition, the vendor of choice for the region close to demanding requirements. "
Many local people in the industry asked the question agree with that, and that P & G launched the new deal is likely to exacerbate the market-oriented dual? A number of distributors as a meager profit margins have increased switch to local Japanese brand's arms.
Policy consultant, general manager of Shanghai Jun Qu Honglin that "P & G's foreign policy-making culture, decided to launch in China's distribution policy has always been with the 'transitional' character. P & G marketing strategy focused primarily around establishment of a modern retail chain direction, this goal means that the retail channel for the terminal building will eventually completely replace the traditional distributor-based retail formats. "
In fact, since May 2005, the Procter & Gamble has started to Shandong and Jilin provinces distributor system on a large scale shake-up action. March 2007, Jilin two distributors were told to terminate Cooperation , P & G began a new round of investment integration.
And prospects for cooperation as shown on the general "fear" mentality, we understand that many local distributors have begun a large business transformation??? Or the presence of local retail outlets, or to carry out logistics, or create their own professional distribution center.
For this argument, P & G said it will not be at the expense of partners at the expense of their development. P & G spokesman, said Chang Chun Cheung, P & G has been in the past six months carried out within the "common value system" of trying to maximize the benefits of both sides to achieve cooperation.
At the same time, Qun Xiang admitted within the past year the company did for the distributors team conducted a series of adjustment operations, but the purpose is in accordance with the distributor's expertise, experience and cooperation in the past in local resources a more optimal arrangement.
Qun Xiang said that P & G does not exist ignored regional distributors in China, but the future and the relationship between the distributor channel is still more room for improvement.
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