Advice To Improve Contact Page For Your Web Site
Bounce rate refers to the number of visitors to your website after leaving a page. Do you know where this happens, you can improve these pages.
Google Analytics , you may use it extensively and may do little with it. Most website owners tend to look at the visitors and the most visited pages and then keep on about it. That is unfortunate, because Google Analytics shows a lot more of, as the percentage of visitors your site page after a leave. Apparently they are not what they want, or seduced them enough to read and they are gone. Bounce Rate – bounce rate in Dutch – this is called and it’s wise to take a good look at.
An overview of the bounce rate in Google Analytics can be found under Visitors -> bounce rate, but more interesting is to view each article. In this case click on Content -> Main Content. You can see which pages you bring the most visitors and Bounce Rate in the percentage of readers who dropped out after one page. This is very high – generally anything above 60%, but this also depends on the type of page – you can see if you can do something about. Here are five possibilities.
1) Change the design of your website and reduce the bounce rate
Internet users do not want to think. Once they click on a link they have – consciously or unconsciously – expectations. Does the page not to over look them further. Give them a website and just as logical as possible the design and color to your service. You sell a business product, business jet than out. Do you have a shop for trendy bags for teenagers? Be it trendy to smooth out the attention.
2) The title is crucial
According to U.S. research online within 200ms read the title above the page. This speaks to them or it does not fulfill their expectations then they are way off. Therefore pays special attention to your main keywords and let the titles are always coming back.
This applies not only to search engines, but also for e-mail newsletters. Use the same title at the top of the newsletter and web page, so readers know immediately that they are on the right track.
3) Improve your online strategy
A high bounce rate is attributable to two simple problems: you do not provide the content people seek and / or you’re presenting it unattractive. Ask yourself why it what you want with your website and formulate achievable goals. Have you done this you can:
– Better organize your site
– Relevant content easier to access
– Provide more relevant content to help you achieve your goals
Use Google Analytics you can drop in Traffic Sources -> Search engines determine which words people are using to get your site. Are these words totally not for your services or products, you’re doing something wrong and it is important to choose your keywords better and apply.
4) Choose your precise audience
“Who are my customers? Um, everyone.” You hear it sometimes at website owners and although it sounds nice in theory works in practice. The pub attracts a different audience than a student pub, and rightly so. Try your website is not any ‘kroegtijger’ loyalty to you, but decide in advance a clear target and strategy, meet their needs and make them the best possible place. It increases the chances of success tremendously. In addition, many visitors are not holy. It’s the right visitors, those who convert.
5) Take the bounce rate with a grain of salt
Does your website have a blog and draw many visitors from social media like LinkedIn and Twitter, then the chances are that your bounce rate is high. You post a link to a new blog post on LinkedIn, or Twitter Faceook, a visitor clicks on it (provide tantalizing titles!) And leave the page after reading the piece.
Obviously you do everything to keep them on the site, but this kind of impulse-visitors “- often just at work – remain rarely stick. Please come back in such a case as easy as possible, by alerting them to your RSS feed, newsletter and social meda accounts, etc. This keeps the contact is not unique.
Conclusion: if you reduce your bounce rate
A website is never finished and it is wise to measure what works and what does not. Hooks on certain pages on many visitors – the bounce rate is high, then they probably do not conform to expectations. Improve them and in that case make sure your visitors are satisfied. They take steps not to a competitor.
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