EVA Air And Its Catapult To Fame And Dominance
Originating from the country of Taiwan, EVA Air is an international airline that provides passenger carrier service from Asia. Decades of experience have made this privately owned airline one of the best in the business. They do have foreign investors as well as the individual owner and others. Slogans used by EVA Air are very memorable because of their unique marketing approach. “Fly EVA Air and Feel the Difference” was a slogan that they used in the early 1990s. Years later, they have not changed their current slogan which is “Sharing the World, Flying Together”. The following is a quick overview of this airline and its rise to success.
Although they are an international company, their home base is in Luzhu, Taiwan. When it comes to business management operations, that function is the responsibility of the company president who is Chang Kuo-wei. You will find that overall support and responsibilities are spread out among the various board members. Recent developments in 2011 led to Lin Bou-shiu being nominated as the chairman of EVA to handle command management. As with most other airlines, EVA also does a little bit more than passenger carrier flights. Other facets of this airline include Evasion travel services which is a profitable component of this company.
The Taoyuan International Airport, which is nearby Taipei, Taiwan, runs EVA. They have almost 50 destinations, between the US and Canada, Europe, Asia and Australia. EVA is only second in size to China Airlines which is the largest airline operating in Taiwan. A motivating fact about EVA is that they have been identified for having a better safety history than China Airlines. The airline industry has recognized the safety routines of EVA. In the not so distant past, the company has made their way into the top 10 rankings for airlines around the globe.
1990 was a pivotal point for EVA as they begin to require more long-haul airliners for international flights. After taking receivership of Boeing 747-400 airliners, international flights to LA were made available. They actually have premium economy class cabins on their flights which is something that many airlines do not have. Travelers were treated to increased choices in regard to entertainment while flying. Traveling accommodations were a must-have features that regular customers wanted from this airline. International expansion included countries such as Austria, Thailand, and the eastern United States.
From their humble beginnings, EVA has grown into a strong and reliable company that is financially viable from every perspective. Going from absolutely nothing to a market of international size is a very difficult task. With their home base in Taiwan, they do their best to maintain their operations and cover their people at home. This company has done very well over the last few decades through mergers into a larger EVA entity comprised of many Asian carriers. All the while, they maintained domestic flights in Taiwan while expanding internationally.
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