Billions of dollars of rural Internet users the first opportunity to bring build
China Internet Network Information Center (CNNIC) 15 issued at the Beijing "2009 China Internet development in rural areas report" shows that, as at the end of December 2009, the scale of China's rural Internet users reached 106.81 million, an increase of 22.2 million, annual growth rate of 26.3 %. Among them, the countryside around 71.89 million mobile Internet users, compared with 2008 growth of more than 3000 million, annual growth rate of 79.3%, much higher than the overall growth rate of rural Internet users. In addition, rural Internet users use the desktop as an Internet terminal decline in the proportion to 68%, while the proportion of Internet use of mobile phones increased by nearly 20 percentage points, the use rate of 67.3%, compared with 277 million urban internet users in urban 160 million mobile Internet users, the use rate of 57.5%.
If low-carbon Environmental protection Since the end of last year, domestic enterprises for sustainable development in a major key words, then the "rural areas" can be said to belong to independent Home Building Materials Industry to expand their business, find new opportunities for the further development of a channel. The beginning of a plan by the China Building Materials Industry Institute prepared "to expand the policy and implementation of the proposed building materials to rural areas," the first draft released, is expected to reach 100 billion yuan within three years about the financial subsidies to domestic companies eager. And this in the April 15 release of "2009 China Internet development in rural areas report" will bring welcome the data base the more people brought in home-building materials companies great confidence. Nothing to do on March 22 in Shanghai at the World Conference on the floor, there is the domestic leader in flooring company CEOs predicted the development of China's three major growth point of the floor, one very important point in China's vast rural areas is the countryside.
"Countryside, necessary." Yes. The countryside, not only in response to national policies call for more home building materials new opportunities for enterprise development. When a second-tier cities to see the different brands of consumers are used to produce Shenmeipilao, when a second-tier cities is gradually saturated the floor of consumer trends, the first to occupy the rural market has not yet been developed, whoever occupied the first move. Moreover, we have oriented support, but also understand that the number of rural users billions of dollars for the first time this important message.
Once thought inaccessible 17173, information communicated poorly rural market, has opened its own through the Internet window. Urban consumers of home life, they can also by a high concentration of information, the speed of the Internet to learn very quickly. All over China and the world of home brands, they can see over and over through the Internet. With this consumer base, our company also worries?
The countryside, how do we do?
But even if our business as starving the Kitty Hawk for the countryside around the corner, putting the promulgation of policies for rural areas expect, some problems still can not be ignored, there is the vast land of China's national conditions, the face of many and messy 34 market, faced rugged terrain inaccessible rural geography, our home building materials companies how should open the way to the countryside?
"To the countryside, how to do it?" When the company hesitated a shouted sentence questioning, we have to wait until the the "2009 China Internet development status of the rural survey." Internet in an instant our eyes focused place.
How quickly grasp the dynamics of consumers, how to give consumers more direct dialogue with us, how to minimize our operating costs … … or not "the Internet" platform is an excellent choice, but also very consistent with low-carbon development of elements of a low carbon economy.
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