Apparel battle network marketing model: Crazy Shirts – Women, Down – Clothing in
IntelliConsulting "2009 China Clothing Clothing online shopping brand and Research Report "show: buy online costume is already the largest, the highest amount of goods. Close to Liu Cheng (57.8%) of online shoppers bought clothing online, accounting for the amount of total net purchase of about a quarter (23.5%). 2008, 21 cities surveyed a total of 15.64 million Internet users bought 17.2 billion in online apparel, including Beijing, Shanghai and Shenzhen 759 million people in four cities, 87 million online purchase clothing. Nowadays several popular network Shirt The Xiongbayifang Direct brand, where customer in Beijing, PPG in Shanghai, 332 in Guangzhou, radiation spike deep, quite one-third of the world trend.
View from the third world pattern to successful, the need for weather, geography and people. Where the customer, PPG, 332 in addition to the brand's success depends on the precise layout of the market, the ability to grasp the opportunities the industry, another key point is that they have chosen the right business operation, stand a good product and a bridge between consumers. With the development of Internet direct marketing needs of shirts, "a move fresh" in Marketing Model has gradually lost its aura of past, network decision-makers more and more inclined brand shirt direct sales model innovation as well as the use of combinations of different modes, out of a single mode of operation of the operational risk.
General, any customer, PPG, 332 mode of operation is the brand E-commerce With traditional physical retail for innovative integration, network platform and call center services, the core, with the supply chain Management , Distribution system, through the upstream manufacturers cost control, self-chain management to efficient logistics system to Sell Product, make a profit. On that basis, enterprises are to come out on top in the competition depends on the actual operation of the enterprise model can play a combination of advantages, play 1 +1> 2, the effect, but also look at winning good business "unique skills "How to play!
PPG "killer": Call Center + directory website
Call center is close to the consumer's communication channels, use language to communicate directly with consumers, allowing consumers feel the brand's sincerity and motives. According to statistical analysis, PPG more than 80% of orders directly from the call center orders. Similarly, the red child, well-off homes, McCaw Lin started the development of three direct sales company directory as 70% to 90% of orders are orders directly through the call center, they have a huge customer base. 332 www.332.com platform through the establishment of the call center is attracting thousands of customers flocked to.
PPG in Qingpu, Shanghai has established a 300-seat call center, the consumer through the acquisition of Advertisement Information, picking your favorite style, then call the toll-free number, purchase order. Call Center to help consumers simplify the shopping process, saving time and effort to help the effective implementation of profitable business. As the network entity shirt store different from the traditional direct marketing, it eliminates the need for production, design and some intermediate links, the call mode as one of the important part, requires a lot of manpower and material resources. PPG less than 500 employees, including call center staff have 206 seats. Real-time communication and the role of call centers, effective role is also significant. PPG did not plant and pipeline, only 3 small warehouse, not a physical store, but only with the call center and the Internet every day to sell about 10,000 shirts for men, in a short period of 1 year among the more rapid time the domestic market, the top three shirts.
The e-commerce company in China offers quality products such as Solenoid Valve , Filter Regulators, and more. For more , please visit pneumatic equipments today!
Processing your request, Please wait....
