Hisense Kelon significant advantage of integrating the full impact of sound volu
< BR> entered China in 2008 will usher in world attention of
Olympics
Event, the global business of the eyes are focused on this hot
Land
On the economy as closely linked with the Olympic appliances
Consumption
Fever had gradually increased in 2007. Our appliances are well aware, China's home appliance market in 2008 to promote not only an Olympic torch, China's sustained and steady development will take us more room to push higher. No matter whether we have experienced the pain and frustration, and now this time people each appliance will be adjusted to the best state of their own, each household electrical appliance enterprises have been making determined efforts, gearing up to face the 2008.2008 is not the end, he will be open in China threshold of the golden age of the first appliance in 2008 for Hisense Kelon what it means,
HC
Home Power "Blessings 2008, household appliances luck" event to interview the vice chairman of Hisense Kelon Yang Yun Duo, blessed 2008 and he initially described for us the blueprint for the 2008 Hisense Kelon.
<BR> HC Network
: 2008, Hisense Kelon for what is there opportunity? Hisense Kelon how preparing for 2008? Compared with the past, Hisense Kelon in what will be the special strategic change?
<BR> Yang Yun-Duo: Entering 2008, Hisense Kelon opportunities for development are:
<BR> First, Hisense Kelon integration fully completed, Hisense Kelon's technical advantages,
Management
Advantages can be brought into full play, 2008 will be the integrated effect of Hisense Kelon beginning to show of the year.
<BR> Second, the
Air conditioning
Industry, since 2009, the energy efficiency of constant speed air entry standards to improve from the current 2.6 to 3.2, with the introduction of new energy efficiency standards, the implementation date draws near, Kelon double-efficient air conditioning
Energy
Advantage will become more prominent in the market; and energy efficiency ratio of less than 3.2 with a fixed speed air conditioning delisting date draws near, Hisense inverter air conditioner will also usher in a huge market space.
<BR> Third, the
Refrigerator
Industry, with the arrival of an escalating wave of urban consumption, increasing demand for urban refrigerator redemption of open refrigerator, high-end refrigerators sales growth. The end of 2007, Hisense Kelon exclusive introduction of the Japanese
Toshiba
The company's "dual system cooling" technology, enhanced Hisense Kelon refrigerator in the high-end technology advantage to the world's leading position in one fell swoop. In 2008, Hisense Kelon refrigerator will accelerate into the high-end market.
<BR> Fourth, with the appliances to the countryside
Project
Advance of market demand for refrigerators in rural areas will rapidly start. As the energy-saving, reliable quality products for rural consumers in our fridge the primary factor, reliable, energy efficient refrigerators in rural areas will be more attractive to consumers. Capacity due to energy-saving refrigerators refrigerator sound product development, has made outstanding contributions to the promotion of living in domestic and international leaders, the State Council Development Research Center of China Enterprise Evaluation Association awarded the "Energy Label Standard Product". Hisense refrigerator also because preservation, energy conservation, the outstanding quality and reliability advantages, the strongest growth in recent years become the brand. As the rural market, quick start, Yung Sheng refrigerator, Hisense refrigerator prospects.
<BR> HC network: Plan will be when the white listed?
<BR> Yang Yun-Duo: white Hisense Hisense Kelon related assets into
Law
Program is advancing according to plan, if new and important matter, we will be in accordance with relevant provisions of the notice.
<BR> HC Network: Hisense, Kelon, Yung-sound operation of the three brands were taken way? 3 brand positioning are what?
<BR> Yang Yun-Duo: Hisense Kelon implementation of the multi-brand strategy, refrigerators have Hisense (Hisense), Yung-Sheng (Ronshen) brand, and air conditioning products have a Hisense (Hisense), Kelon (KELON) brands, three brands, the four category From R & D to marketing of all aspects of the full sharing of resources, the overall layout, each focusing on Collaboration, balanced development and form their own unique product style and strengths, cultivate their own distinctive brand personality, fully satisfy the different countries and regions, different characteristics and preferences of the consumer groups.
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