Yongle: stocking billion on Sept. 17 battle Beijing city
Officially opened. Opening new stores in accordance with the practice of Paradise, will be launched tonight, the night market Fangzhuang shop. On the same day,
States United States 6th store in South City store will be opening Guanganmen plans to launch 80,000 units the same day special machine.
Home appliance chain The Rush in South City is inevitable.
Paradise store funded by Headquarters, 100 million yuan
According to Marketing Manager of Beijing Branch of Yongle Chen Guibin introduced Fangzhuang shop tonight's the night market from 6:00 until 11:00, the top 300 customers get 1,000 yuan, 1,000 yuan to buy combination tickets. And tomorrow, the whole appliance category average reduction will be more than 30%, cut prices fall the most prominent flat-panel TVs more than 50% and less than 6000 yuan a limited supply of 42-inch plasma and 1 million or less in 40-inch
LCD TV . Yongle Market Headquarters Minister Huang Jianping, said the support of 100 million yuan mainly supply side, such as purchasing a large number of prototypes.
But these benefits have been several other home appliance chain
Marketplace Questioned, they all claim to hold all of the special machine prices
Brand And model. This, General Manager of Beijing Branch Paradise rather put the Yongle had the first store stress not to fight
Price war Completely different attitude when said: "The opponents play low-priced products, our prices lower than competitors."
Chain Big Three Rush Nancheng But only 1 store in South City's Paradise remains weakened in the face. GOME has six stores in South City, which has a shop Fangzhuang.
Suning Have a shop in South City. The medium and large only within a 5 km radius Fangzhuang has four stores.
Wang Huiwen, general manager of Gome Beijing, said the country formed the United States and six three-kilometer net store layout, heavy siege
Competition Opponents. The Grandmaster will open the U.S. store is the country's regionalization
Operate Shop, tomorrow will launch the audience 30 million yuan none other activities, there will be 80,000 sets special machine, a game-high 40% range. Wanghui Wen said, in order to meet the "11", the country has issued 8.0 billion U.S. purchase large single , offers an unprecedented intensity. Paradise forever with the composition of large and medium Tongtai Union, has repeatedly indicated its position on the Wing-lok, friendly, but on the other hand starting from the September 10 start price-cutting stores Nancheng 5
Promotions Offensive to address the Yongle Fangzhuang store opened.
Have the Ning said, Wing-lok, the next step will be targeted in North City. According to his analysis of more than 70% of the capital
Sell Share within the ring. The next store on the location of Paradise City in the North. Zeng Zhi-Ning, said: "Beijing will be out 6 stores, 4 stores the address of the initial set at the North Third Ring Road, Wang Jing, Chaoyang Road, Lot." He acknowledged that, once into the ring circle, facing the inevitable shopping price war and the relatively high
Operation
Cost.
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