Plasma accounted for less than 5% of the market was gradually swallowed LCD – Pl
< BR> According to some of Shanghai
Home Appliances
Supermarkets to the latest statistics, 11 color TV sales during the Golden Week occupy more than 40% of total sales, but at the same time,
Plasma TV
Light is slightly less than 8% of TV sales. Experts believe this, and other electronic television in the experience of previous years is booming, the currently encountered
LCD TV
The pressing harder and harder, and as TV manufacturers almost "one-sided" support for LCD TV, plasma TV market share in the future will be eroded further, in this case, plasma TV's way out only towards the big screen, the direction of business models.
<BR> Declining market share in plasma
<BR> Color TV industry is known as "gold 9 silver 10", which however, learned recently from the
Suning
Electrical appliances, Gome understand that delisting is a foregone conclusion as CRT TV, LCD TV manufacturers recent collective force, and is expected to further increase market share in, but they are weak plasma TV market share decline in the phenomenon presents. In Beijing, Shanghai and other first tier cities, due to small size LCD TV market in the price advantage of 42-inch flat-panel TV market is basically the following by LCD TVs, 42-inch and above large-screen products, such as about 10% of plasma TV only in the 50-inch plasma TV above the market only has a significant cost advantage. Overall sales of view on the TV, plasma TV in the first-tier cities accounting for less than 5% of sales.
<BR> Ove consulting market research firm recently announced the 250 cities
Flat Panel TV
Retail monitoring data show that since the second half, flat panel TV retail volume and retail sales accounted for 95% of the overall TV market and 99%, but plasma TV sales accounting for less than 5%, with sales accounting for less than 7%, domestic brand camp brand camp and the joint venture showed 7:3 pattern. From the first half of 2009 sales data, plasma TV size of the domestic market volume was 76.8 million units, accounting for 5.1% of the overall TV market; retail sales scale of 4.92 billion yuan, accounting for 9.1% of the overall TV market. Ovid Advisory Forecast: 2009 annual sales of 1.554 million plasma sets, the total of 2008 flat. Second half of 2009, subject to the scale advantages of LCD market squeeze in the third fourth-quarter sales of plasma TVs due to the arrival of color TV season will rise to 78.6 million units, accounting for a market share will drop to 4.3%.
<BR> Plasma declining industries bloc
<BR> 2009 years, the domestic plasma TV has announced two investment plans: Sichuan Changhong's COC Display Devices Co., Ltd. in 2010 with an annual capacity of 2.16 million (in 42-inch meter) above the new plasma display and module manufacturing capacity, the second phase will be completed by 2012, through a multi-phase construction, the final capacity will reach 6 million, will be entering the global top three series, second only to
Matsushita
Samsung; Anhui Xin Hao, plasma displays, Ltd. announced the introduction of Japan's Hitachi plasma product technology, manufacturing technology and production line equipment, plans to build an annual capacity of 1.5 million plasma panel production line is expected to officially put into operation in March 2011.
<BR>, But can not be ignored is that in the two companies announced investment plans of plasma at the same time, the global plasma TV, Samsung,
LG
Electronics, Hitachi, Sony, Toshiba, Pioneer and other Japanese and Korean enterprises have faded over the plasma TV market, only the Panasonic plasma TV still is advocating, and made nearly all other brands is out.
<BR> According to display market research firm DisplaySearch statistics, in the second quarter, the plasma TV market in the mainland accounted for about 35% of the Japanese brands, Korean brands account for about 4%, China's domestic brands accounted for 61% of the market, which accounted for 48 Changhong %. The view from the global market, Panasonic, Samsung, LG Electronics, Changhong, Pioneer, Hitachi, the top six brands account for 93% of the plasma TV market share.
<BR> Beijing Ovid
Marketing
Consulting Vice President Jin Xiaofeng, said 2011 is expected to more than 40-inch flat-panel TV market and the size will be about 14 million units.
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