Tata Aria 4×2 MUV launched in India
Tata Motors a popular car manufacturing company in Indian car market has finally launched the its new car Tata Aria 4×2 in India with a minimum price, with features of Sports Utility Vehicle. Though the firm couldn’t make it to sale maximum amount of units of Tata Aria in the initial stage because of its high price. The cost declared by Tata Motors for Tata Aria 4×2 price is around Rs11.61 lakh for the base variant and the price of the middle and top end variants varies accordingly. To lower the selling amount of Tata Aria, Tata Motors will have also to changed many features to bring it an comparable price of Toyota Innova. However, Tata Motors managed to sell out 98 units of the Tata Aria in July but because of the slow supply of infotainment structure Tata Motors could not make the speculated sales.
The new Tata Aria comes studded with all those features which are regarded as the most significant potentials to make any four wheeler to remain in competition with other cars of same group. The new Tata Aria is loaded with elements that were presented in the Tata Aria during Geneva Motor Show organized in the year 2000. The new Tata Aria seems like have announced it’s open war with Ford Endeavour, Maruti Grand Vitara, Toyota Innova, Honda CR-V, Chevrolet Captiva, Toyota Fortuner and forthcoming Skota Yeti because of its SUV features.
Available in three respective variants such as Tata Aria 4×2 Pure, Aria Pleasure and Tata Aria 4×2 Prestige. Mr. P M Telang, MD – India Operations, Tata Motors mentioned that the first Indian 4×4 crossover, the Tata Aria has busted a new way for Tata Motors. With the declaration of the Aria 4×2, the company make the range inclusive. The satisfaction of the Aria, mingling the elegance of a sedan with the power of an SUV, can now be grabbed by a bigger shopper section.
Tata Motors also carries out all range of models beginning from hatchback range Tata Nao, Tata Manza, Tata Indica. Tata Safari, Tata Sumo, Tata Winger and Tata Venture beneath its SUV series.
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