Double-Sided Business Cards: The Good and the Bad
Have you heard of the term double-sided business cards? If not, you should know that they are basically custom business cards, with prints on both sides. Unlike other business cards, double sided business cards are set basically to have twice the design and content capacity of other color business cards. Let me explain to you the good things and the bad things about using these business cards so that you will have a good idea if you can use them or not.
• Double sided benefits in business cards: There are three main benefits that double sided business cards can give to you.
o More content to communicate – Most obviously, double sided business cards let you have more content on the business cards to communicate to people. With the extra space at the back of the business cards, you should be able to add extra marketing content, maybe more details about your business, or even a personal quotation or design element. The more content you communicate like this, the more impact you have on a reader. This alone makes double-sided business card printing worth investing on actually.
o Better overall design impact – Overall as well, double sided business cards have a better design impact. Traditional business cards concentrate on the front design which has a certain impact. However, double-sided business cards virtually double the impact of course with the back design. You can even develop a design that passes through the front and the back of the business card, making for a greater and more complete looking kind of business card.
o Memorable – Lastly, the benefit of a double sided business card is that it is memorable. Since most people typically only print traditional color business cards with only one side that is printed, they will find double-sided business cards pretty interesting and of course memorable. This is especially advantageous if you really want to impress your potential business contacts, since they will remember you as the man or the woman with the double-sided business card. Believe me, you’ll have more people contacting you when this happens.
• Disadvantages of dual sides: Now, while double sided business cards are great, there are a few disadvantages in printing them.
o Extra costs – Simply put, twice the printed size, means twice the designs and twice the inks. This means that designing double-sided business cards is a lot more expensive, with an extra design needed for the back as well as the extra ink needed for printing. You will probably expect a 20-50% increase in the cost of printing business cards when you do double sided ones. So be sure you have the money to invest in double sided business card printing.
o Tendency to go overboard – Finally, another big disadvantage in printing double-sided business cards is the tendency to go overboard with the back design. Since people think you have a whole new space to add more kinds of elements into the business card, they tend to go overboard and make that section too flashy and commercial.
This has a net negative effect on the impact of your business cards since going overboard in the design is a large sign of a novice in the business. So if you do have the tendency to get TOO CREATIVE when given extra space to work with, you might want to rethink your double sided business cards.
Now you know the good and the bad things about printing double sided business cards. What do you think will be most effective for your personal business cards? Decide carefully.
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