Understanding the Two Sides of Postcards
If there is one marketing tool today that will let you deliver your marketing message straight into the hands of your prospects and customers that would be the postcards. These cards may seem archaic these days, but they prove to be among the easiest and cost effective to produce. If you are on a limited budget, these cards will let you create a decent marketing campaign that won’t take much of your marketing dollars.
There are basically countless reasons to send postcard printing these days, but there are some rules you need to follow in order to ensure your cards are impressive and will generate you the best result. It won’t require rocket science to follow these guidelines, and when done well, they will help ensure your cards get read.
The design guide
You have to understand that there are two sides to your post cards: the front and the back otherwise known as the billboard and message side. Here are the guidelines you need to follow if you want to make the most of both sides:
1 – The billboard side is where you put your catchy headline in the hope that people will notice it. This is also where the address of the recipient is often printed. It is important that this side of the card is printed in full color. Remember that your goal is to capture attention, so you have to ensure that the billboard side has a catchy image and headline.
You can post a question in this side and put the answer at the back. If you can interest your customers to read the rest of the card, then you are assured that the billboard side is printed well. Be sure to create a headline that tells at least one of the best benefits you provide. Print it in big and bold font to make it noticeable. This will surely capture attention and get the interest of the reader.
2 – The message side is basically where you present your offer or the benefits you provide. Remember though that there is only a limited space in your cards, so you have to pick carefully what information to include. You might be tempted to put everything you want in your cards. Resist the temptation to ensure your cards look catchy and legible.
Here are some pointers to make the most of the limited space on the message side:
– Use bulleted list to present the benefits you offer. This will make it easier for readers to know what you provide.
– Use simple language that is easy to understand.
– Keep you message short and simple. Only a brief explanation is needed to deliver the benefits you provide.
– Include a strong call to action. This can be a phone call or visit to your web site. You can include special promos to encourage your prospects to respond at once.
– Include all important contact details in your postcard templates so people can contact you easily.
If you can design both the billboard and message side effectively, you can be sure to get the best customer response. With a little creativity, you can make your cards look like an ongoing conversation with your customers. There’s no huge amount of money involved to do all this. Just follow the guidelines above and you can get the maximum bang for your marketing dollars.
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