Marketing with Business Cards
Business card printing is not just about business or social networking. Business cards can also be used for effective marketing purposes, especially if you have a specific product or service that you want to offer to potential consumers. In this guide to business cards, I will teach you the correct way of business card printing that is meant for marketing objectives. There are several elements that you need to know to develop these marketing business cards.
• Design marketing integration – The initial thing that your business cards will need if you want them used for marketing is a proper design. You will want to integrate a marketing message within the business card design itself to achieve its marketing objectives. There are two ways to do this kind of design marketing integration.
o Advertisements at the back: The first thing that you can do when integrating marketing designs to a business card is to basically put an advertisement at its back. Double-sided business cards are increasingly becoming common today and most people print great advertisements at the back for marketing purposes. This is a great way to introduce yourself properly to people, while at the same time promoting your products directly.
o Call to action elements: Another important design element that you can integrate into your marketing business card is a call to action element. Call to action elements are basically text and image features that invite readers to do something. For example, your business card can say something as simple as “call me now!” or you can place an image map of your business location with an arrow point to where exactly your place is.
Call to action elements help people realize what they should do when faced with your marketing business cards. Moreover, these elements have been proven to increase the response rates for these kinds of cards, making them a key element in most business card marketing campaigns. So try to see if you can add this element to your custom business card design.
• Business card distribution – Another key concept for business card marketing is the distribution element. You will need to be extensive with the distribution of your marketing business cards so that they are given to a lot of valuable people.
Try to list down all the important people that you think have great potential for you as a business partner and have your cards ready as you meet these people in your day to day business. It is good to have at least five cards in your wallet, 10 or more in your car and of course the rest in your office at all times. You should always try to give your business cards away to anyone with potential. By getting lots of people to read your business cards, you will be on your way to effective business card marketing that hopefully gets a lot of people to respond.
• Making an impression – Lastly, business card marketing is all about making an impression and being memorable to the reader. Hence, besides the marketing message with your custom business card designs, you should also always add a unique and distinctive element that is totally your own. For example, you can use metallic inks in your logo, maybe add simple studs to the business card printing, or of course you can also use differently shapes business cards. The more unusual and original your business card is, the more possible business contacts will remember you. This will help get your marketing message get remembered as well, achieving the precise goals of business card marketing.
Now you know the basics of marketing with business cards. With the right marketing design integration, distribution strategies and memorable elements, you should be able to do business card marketing effectively and hopefully get your marketing objectives achieved. Good Luck!
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