How to open multi
The development of lighting industry in 2010 further improved the situation, that would mean competition within the lighting industry will be intensified and the company will exert all efforts to increase their market share in their own enterprises, the author of the lighting market through the The visit to understand the present Lighting Prevalence of multi-brand strategy swept the industry, often a company has several brands, the market Sell Unwarranted projects everywhere. Now in the lighting industry, multi-brand strategy seems to have become a fashion trend, Huayi Group, Qilang lighting unit of some famous enterprises have several brands. Raymond lighting business also introduced last year, according to fashion brand "Swatch", and the electrician has done quite well. Thus, since the importance of brand building for enterprise quite obvious, it is not a corporate brand the better it? Business pros and cons of multi-brand strategy do?
Brand is a symbol of strength, which is a key to open the market. Because of the influence of the brand, companies can wind Royal wave, to forge ahead. To enhance the lighting industry in crisis, the anti-risk ability, we must make efforts in the development of the brand, to embark on a unique lighting brand development.
However, the current development status light to see the brand, consumers are currently very few well-known brands of lamps, lighting industry, brand building is still in a backward state. How to "industry-renowned brand" into a "brand community", how will we "big but not strong brand" into a "light well-known brand", how to "multi-brand" to "a fine brand," these are is placed in front of our lighting business issues, which we urgently need to address the problem.
Implementation of the multi-brand strategy, many companies that implemented in a multi-brand operation, sales and between the various brands are completely separate markets, but it's R & D production and organization Management Sharing of resources, which undoubtedly optimize resources, making full use of corporate resources. Different positioning of the product to strive for greater market segmentation lighting industry in the field of cake, so the market share increase. Not only expanded the company's influence in the industry, the company is to maximize its interests. However, there are no disadvantages of multi-brand strategy then? Everything has its two sides, although a company's various brands to effectively occupy market share, but because many difficult brand to more consumers to remember, often with an enterprise Brand been mistaken for another company's corporate name, these are real. Coupled with the current market, counterfeit, and cottage serious, and very weak corporate rights awareness and other factors, multi-brand strategy will be to bring greater business risks of counterfeit imitation, and intellectual property rights of enterprises to the Battle of lighting a higher demand. Brand China's development road lamps how to get in the end, light multi-brand strategy of enterprises on how to develop these things, we cross the river by feeling the stones, keep to explore, in the dark steadily forward.
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as steam cooking equipment , electric food steamer.
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