120 million units Nokia market share down cottage – cottage, Nokia – the electro
Recent news, the world's largest mobile phone maker Nokia said the mobile phone market last year, before the company forecast a smaller scale than larger, because the unauthorized copying and cell phone, which is commonly known as cottage country and make more accurate statistical yield . "2009 handset market totaled 12.6 million units, higher than the previous estimate of 1.14 billion units." In view of this, Nokia will own the market share a year down from 38% to 34%. Coincides with the 3? 15 international consumer rights before and after absorbing costs relating to mobile content into focus. It is understood that the current domestic market is flooded with a lot of direct imitation trademarks used NOKIA mobile phone, which has no lack of suction trap charges. Experienced in 2006 and TSD in the intellectual property of the "battle" and then released their own statistics cottage Sell Data, Nokia seems to "compromise,", and a rather inevitable compromises.
Cottage occupied 9.5% of global market
"We are currently in the global market share of about 38%." It is the beginning of this month, Vice Chairman of Nokia China, Tang Yuan? To this reporter said the statistics, but also Nokia's share of last year's second quarter of the year estimates made by the data. But after a lapse of two weeks, Nokia is the world's announced another share statistics??? 34%. Nokia, said its forecast is raised because of statistical process optimization and statistical tools to improve, "allowed more accurate estimation of some of the new manufacturer's sales."
Also because of changes in statistical methods, statistical Nokia's global market in 2009 totaled 12.6 million units, with 1.14 billion previously estimated 120 million units a difference of entire units.
Nokia, said, "The new estimates included in the legal manufacturers of mobile phones produced, as well as unauthorized cottage, imitation of the origin of these concentrated in certain areas of Asia and other emerging markets." The implication, It had 120 million mobile phones were not taken into account in the cottage, the mobile phone market in 2009 accounted for about 9.5%.
It is noteworthy that, Nokia also made this year's market forecast, reiterated in the new forecast, 2010 handset market growth of 10%, the company share will remain unchanged at 34% . That is, Nokia will still recognize the cottage affect the global mobile phone market.
Giant pain of intellectual property rights
2006 10 11, hit, by the legal profession known as "China Mobile First appearance infringement case" domestic mobile phone Nokia Corporation v. the appearance of infringement, the Beijing Second Intermediate People's Court. Shenzhen Telsda Mobile Communication Industry Development Co., Ltd. and affiliated companies in the Division Song Schindler Electronic (Shenzhen) Co., Ltd. for its production of the A317 handset, and Nokia 7260 cell phones are very similar in appearance.
4 years ago, the domestic cottage industry was not developed, because there were restrictions on mobile phone licenses, cottage called black cell phone, still in the embryonic stage of industrialization. TSD was represented by the emerging domestic mobile phone brands, Nokia and other big foreign brands are imitating the appearance of mobile phones, and then quickly open the market. While Nokia and TSD was uncompromising, but interesting is that some of the litigation halves, the two sides have not announced the final results, let the matter rest.
"TSD is one license Nokia infringement lawsuit against TSD fairly 'targeted', but to a mobile phone license in the cottage after the opening stage, in wild and blatantly copying apply under the brand, Nokia's' resistance 'can not hardly play any role. "mobile phone industry analyst Yang Zhan advisory group that fake, imitation, this is an industry will encounter any problems, Nokia announced the new statistical data, has been on the cottage feel do not care about the intrusion.
Do not care? Is that true? "We have a special department to deal with the problem in China has been infringed." Nokia spokesman told reporters that the actual effects? The person did not make statements. Yet with other multinational giants like Nokia actually a high emphasis on intellectual property, intellectual property rights after the issue with Apple on several occasions in the battle we see that 12, only the face of cottage, has reached the point of no start.
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