Promoting an Online Business through Print Marketing
A lot of businesses are deciding to do business online these days. Aside from marketing convenience, online businesses can reach as many customers as possible. It can promote to people across countries or even the globe.
But what if your website traffic is down and you can’t seem to get it up despite extensive investment in online marketing campaigns? What can you possibly do to increase your site traffic? There’s actually one good answer to that: do traditional marketing. Creating brochures, postcards, business cards, and catalogs is actually a smart way of maximizing your investment and driving people to your web site. It’s like taking advantage of both worlds in order to achieve a better marketing experience.
But how do you maximize the use of printed marketing materials to promote your online business? Here’s how:
1. Determine your goal. It’s important that you set your goal first. What would you like to achieve with your marketing tool? That could be to promote your new website, introduce your latest offerings or drive people to your online business. Your goal will be the parameter which will help you move forward cautiously and effectively. So before doing anything else, it’s important that you set your goal first.
2. Pick the right marketing material. You need to think of the perfect material that will appeal to your target customers. This can range from flyers and business cards to brochures and posters all done through custom printing. A custom designed material will increase the chance of attracting customer attention, so you might want to go for a personalized design for your print materials.
3. Include incentives in your materials. You might want to step it up a notch by offering exciting prizes or incentives to your customers when they visit your site. Include that in your postcards or flyers so everyone would know about your latest promo and be encouraged to check out your website. This will surely create a buzz and bring people to your site.
4. Put testimonials. Custom testimonial is a powerful way of getting the attention of your customers. Collect testimonials from preview customers and put them on your catalog, business card, or brochure. You can ask your custom printer where is the best place to put the testimonials in your materials. This is one way of increasing your credibility and encouraging people to check out your business.
5. Be sure to track the results. It’s important that after you have promoted your incentive or promo through your postcards, you determine if the campaign was successful. One good way to do this is to use tracking codes that people need to use when they avail of the promo from your web site. If you do this effectively, you can easily determine which of your campaign is worth doing again and which needs to be changed. This will also help you gather information which you can use to update your mailing list.
Despite the widespread popularity of online marketing, it’s still important that you do print marketing today. These two marketing techniques work hand in hand in promoting your business both online and offline. If you can do this effectively, you can be sure to get the most powerful marketing strategy that will increase your sales and expand your customer base.
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