China cosmetic packaging trends
General sense of “cosmetic” actually includes skin care, beauty supplies and perfume and other categories. A variety of eye cream, night cream, SOD honey and sunscreen, etc., can be included in the list of skin care products; shampoo, hair conditioner, hair water, lipstick, eyebrow pencil, nail polish and other cosmetics can be classified Beauty Hair Products ; and perfume can always dreams of.
Cosmetics as a fashion consumer, it needs high-quality packaging materials to enhance their social status. Currently, almost all kinds of materials are used in cosmetics packaging, and glass, plastic, metal three materials is currently the main materials used in cosmetic packaging containers, boxes are commonly used for cosmetic packaging. Continue to develop new materials and new processing technologies, the pursuit of new industry model has been the development of cosmetic packaging containers focus. Material scope of application is not limited to glass bottles, plastic bottles, the application of new materials has become the cosmetics industry to introduce new products, improve existing products in a way.
To the familiar P & G, for example, its new “Zest” brand bath bottle material change in the past on a hard plastic texture, and the choice of a more humane soft hardness of plastic packaging, so virtually, increases the affinity of their products. It can be said, “Zest” the successful launch, and its choice of packaging materials are not unrelated. Similarly, the “Pantene” based on the existing strong brand in the packaging design and materials have improved on a lot of effort, the old brand into a new vitality. Shows, fashion, eye-catching, dynamic, interesting packaging design and the adoption of the new bottle, cosmetics manufacturers will be the decisive end of one of the means.
In the field of skin care products, durable, beautiful packaging is endless, the ecological Cosmetics Co., Ltd. Dalian produced crystal series, for example: first, the paste because of its unique manufacturing process one case with an automatic computer system cream machine , the different effects of extract made from spherical particles, filamentous flowers and other shapes, placed in a transparent gel-like little mile, not only crystal clear appearance, stylish appearance, and its essence will be a complete seal, and the use of active metal ion conduction, so that the skin care products than the average cream more quickly and effectively restore the natural vitality of the skin and eliminate skin problems. Designers to consider the aesthetics of its paste, in the choice of bottle packaging, there is tendency to choose the transparency, plasticity, and more solid feel and the same glass, plexiglass material, adding to the quality, gloss superior gold, silver cap, given the Crystal Series luxury cosmetics, fashion connotations. Products from the market by the middle-aged female consumers.
Cosmetics packaging needs of both protective, functional and decorative, the Trinity is the future direction of development of cosmetic packaging.
1, fresh install of cosmetics will take a considerable market
As the manufacturers to meet customer demand, the production of preservative-free products. Manufacturers filling them in small containers, customers can run out of time, for example, the essence of many brands is to use this packaging. This cosmetic price is too high, will not become a mainstream product, but it is the future of fashion, luxury lifestyle logo, so there will be a stable customer base.
2, green development and design of packaging materials
Many cosmetics manufacturers have begun to focus on environmental issues, the choice of packaging materials in cosmetics are also added environmental considerations to consider these materials can be recycled, in line with increasing attention to environmental awareness.
3, multi-layer plastic composite technology
It enables multi-layer composite of different types of plastic together, one into the plastic out, you can choose any color imaginable, and design all kinds of containers. With multi-layer technology into the plastic, plastic packaging on the one hand can be completely isolated from the light, air, skin care products to avoid oxidation, the other by instinct to the different types of material, access to wonderful in appearance and unique handle visual effects, improved the hose can be tortuous.
4, vacuum-packed quietly rising
Vacuum packaging protects contain fat, retinol, vitamin skin care products. It has strong protection, high elastic recovery of the advantages of vacuum packaging is another important direction of development is outstanding functionality, this is not so complicated for the container is very important.
5, plastic bottles still occupies an important position
The advantages of plastic containers has been a lightweight, sturdy and easy to produce. By chemists and manufacturers of hard plastic, plastic products and have made past, only the transparent glass features. In addition, PETG can easily be dyed various colors, and even after anti-UV treatment, transparency remains unchanged.
Overall, the packaging design, material use, and foreign cosmetics companies now more skilled than the domestic enterprises in the choice of materials is also a broader, more creative. However, we believe, as the market matures, the growth of the domestic cosmetics companies, and related materials, information resources, gradually, over the next two to three years, more and more Chinese local companies in the international cosmetics cosmetics play an important stage role.
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