The rural market is a hodge-filled stove to the countryside Do not miss the oppo
Right now, refrigerator, color TV, washing machine companies are hot for the home appliances to the countryside to act with, but the stove market is exceptionally dull, one second-tier brands would rather crowded in the city win badly beaten, than to the vast rural market breath of fresh air, a huge rural market demand for space is almost three, four stoves and poor quality products, world brand. In this regard, experts have called for the development of stove industry to win the second spring, the countryside is an important way.
Stove products favored by farmers
With the improvement of living standards in rural areas and had a stoves, coal stoves and smoke desperately and suffered the pain of the rural consumers, on a clean kitchen environment began to pay special attention to them, a theme to replace the stove Kitchen revolution is the rise in rural areas.
Not long ago, journalists in rural areas in Jiangxi and Hubei, the survey found, gas stove has almost become a local rural families following the TV after the first buy the product. Contained in the Jiangxi Province in the 40-odd households of a village, more than half of the families have purchased a gas stove. Purchased gas stove in the family, led by the families not to buy gas stoves have seen the advantages of easy cleaning, most have expressed an intention to buy.
Although the burning gas for many rural households is still a luxury, but the Chinese New Year, when the guests busy and to use or better use. Has purchased a gas stove consumer Liu Daye told reporters that his family's gas stove is working out the Spring Festival this year brought back the son, though most of the time usually grass or in wood-based, but the time really busy New Year and very convenient . During the low season, not only do not have time firewood for cooking, people are very tired, very save trouble with the gas stove. Liu Daye said, because gas is too expensive, so when they are relatively few domestic gas, but the concept of consumption of rural people and city people, and comparing it, when need to use when not on a shelf, or think what a waste.
Migrant workers returned home kitchen in rural areas the main force of revolution, in Hubei Suizhou work of a government department Hu told reporters that he go to the countryside survey found that staff who work in rural areas to promote maximum power consumption of household appliances, like stoves, because prices cheap, many migrant workers return home after home the first thing is to build a kitchen, buying gas stoves. This argument has also been engaged in home appliance sales in the local Mr Liu confirmed. Mr Liu told reporters that migrant workers who go home every Lunar New Year Chinese New Year are the peak sales of color TV and cooker, up to the time he sold more than 30 units a day.
The rural market is a hodge-filled
Rural consumers attach importance to the kitchen environment and directly brought huge rural market cooker product market space, which had tormented tortured city competition is a gas with a business opportunity, but journalists in the rural survey to find the difficult to see the shadow line brands, which are mostly active in some unknown third and fourth lines and no-name brand products, not only the quality is not guaranteed, very serious security risk.
Liu Daye contained in Jiangxi Province in the villages where the reporter learned that more than 20 gas stoves have been purchased, but almost all unknown-name products. These products not only failed to flameout protection device, and the quality is second, burning almost all on fire, and energy efficiency is very low. Liu Daye told reporters, especially the switches, are particularly vulnerable to bad, and sometimes had to use lighters to light.
A rural Suizhou in Hubei, the reporter saw 80% of households have purchased a gas stove, but apart from a few million to buy the hi, Herbalife such second and third line of branded products, the majority of journalists are not buying heard of no-name products. In Mr Liu's shop, the reporter also saw sales here, mostly no-name products. Mr Liu explained that he had also sold 10,000 and, cherry and other famous brands, but because of expensive, sold poorly, so I gradually abandoned.
Learned through interviews with reporters, well-known brand cooker important reason for scarce in rural areas, not all rural consumers seek cheaper, but from many companies really do not want to enter the rural market.
Guangdong, with a gas company official told reporters that the sale, they also saw great potential in rural markets, but that is not in-depth development. Because the reality of the market in rural areas were flooded with inferior products is difficult to standardize and rectification, and developing the rural market is a systems engineering, after sales service to keep up, or dare not rashly action, but it should improve after-sales service market in rural costly. If the service can not keep up, in case of consumer disputes, it is easy to finally build up the brand image damage, so that more harm than good, so for a time also can not push into the rural market.
Do not miss the opportunity stove to the countryside
China National Hardware Association, vice chairman of the Liu Runfeng that the neglect of the rural market line brands, there are three main reasons, First, the rural market and consumer habits in order to price competition first, purchasing power is not strong, but front-line position is the high-end brand, so target consumer group basically concentrated in the cities with higher consumption levels; second line brands to enhance the product price to a certain height, to ensure their own profits at the same time establish its own brand image, so its basically rely on the national sales chain businesses, and national chain businesses if you want to access the external market, in human, after-sales service and so keep up the situation, can not base ourselves, so they are three to four sales is very little room; third tier brands product structure with three, four markets have very different product mix, the former pay attention to beautiful, generous, technology, performance and quality, while the latter mainly practical.
Nonetheless, Liu Runfeng that as incomes rise in rural consumer and lifestyle changes, especially in the country to promote the activities of home appliances to the countryside, rural household appliances market has demonstrated its vitality, expand the rural market has become a household electrical appliance industry under the influence of the current global financial crisis is an important way. In this case, the gas appliance companies who can seize the opportunity to actively develop the rural market, who will be able to access market opportunities, grasp the initiative to fight for rural consumers.
Experts was also said in an interview that while the purchasing power of rural consumers is relatively low, sales of stoves in rural areas is relatively cheap prices, unit profit is not high, but this does not mean that the overall profit will be low, from the current rural stove the market situation, profitability is not only better than the city's high-end product sales is low, on the contrary, higher. An interview with reporters in the countryside to see, an ordinary double-headed stove, eight ex-factory price 90 yuan, but in these markets, they sell more than 200 yuan, profit is alarming.
Rural cooker market is still in its infancy, if the line is still holding the brand "positioning is not right", "purchasing power is not strong," the idea of wandering a long time without, the one with the greatest potential benefits and huge market potential will be missed, really This will be the already troubled stove industry can not bear.
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