Candidate Research- A Broader Perspective of the Social Media Networks
The coffee house is an all time favorite place for networking between friends, colleagues, business counterparts, comrades and the like. Over a cup of coffee, what transpires can be anything from the weather conditions, to business problems and solutions, impact of stock market on business, new technology in the work front, a job offering or even search candidates for a new assistant or candidate referral for even a CEO. However, with the technological development, the glass barriers of the coffee house have given way to a wider and bigger network, the Internet. This has opened communication channels across geographical boundaries. The social media components and the technological innovations together has given rise to a number of social, professional and business networking sites used for professional connections, career enhancement employee recruitment, scouting for scarce skills as well as developing a candidate pool of potential employees.
With social networking coming of age, the trend is now towards understanding and uncovering relationships among individuals and groups in both personal and professional contexts. Social Network Analysis is a powerful social business application with a multidisciplinary research method to analyze, map and measure the collective relationships of individuals, teams, and entire companies. Such analysis helps the HR departments and HR personnel to find candidates who would fit the bill as per the requirement of the organizations. Understanding the professional and social relationships maximizes communication, nurtures supportive relationships that can be depended upon for getting good and efficient candidate referrals.
Visual representation of these social networks conveys the data analysis through innovative software updates such as social mapping, and can be used as a service on real-time data research over the Web with instantaneous user interaction. These social maps can also be embedded into other websites using iframes. All these developments along with the use of web space has made business networking and professional networking a cost effective and highly committed method of generating business and expanding your professional relationships across the globe. For the people looking out for job offers, these social media networking sites creates a pool of contacts for drawings leads, referrals, organizations wherein one can look out for opportunities, and career progress.
On the HR front, these social media networking play a very vital role in career advancement and professional success. Through these networks, it is possible to broadcast available positions in the organizations. Most of the top applicants with high profile come as candidate referrals or sourced through employee networks or social media networks. This method also pools in passive candidates who are not on active search list. Besides, such referrals save the time and energy in conducting candidate research for specific skills as per the organizational requirement. It becomes easier to choose a candidate from the candidate pool of potential employees with technical, medical, HR, or IT skills.
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