Successful Consumer FiveFingers
With Chinese growing prosperity and active market, more and more international brands will flock to the road agency or international brand will be more companies seek ways Destroys. The Vibram Five Fingers brand from Italy is the best example to explain this phenomenon. Today Han silk not only to better secure the domestic market, and ultimately to the local brand identity to the international market. Pick the year 2010, turnover increased by 37.3%.
Good idea to give the Vibram FiveFingers KSO product a way to meet the target customer psychology, visual beauty and emotional value. In fact, several years ago, visionary companies to find a cure. Such as Belle is raised through a Hong Kong-listed cash rich, big acquisitions in the country, integration of channels, quickly get on the domestic footwear industry first chair, except for some brand shoes, brand agents, but also including FiveFingers and other famous sports apparel brand or brands. As a high-end men’s clothing brand of the seven wolves in March this year on the acquisition of Hangzhou Kennametal and other world-famous jewelry brand agency in China.
To strengthen cooperation with international brands are conducive to rapid growth of local brands. International brands in the proxy process, you can learn the advanced management, design, drive business improvement and design standards of the international brand image. Vibram is best known as a global sports brand with 2009 sales of $ 19.1 billion, among the Fortune 500 ranks over the original leaders of the industry Five Fingers 2011 and Reebok brands, and best known as the past 20 years successful consumer goods companies.
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