ZHU Ding-liang: Innovation "Cosmetics appliances" mode – Household app
< BR> from an ordinary hotel doorman to the helm of Guangzhou Chun Cheng, 20 years of business exposure and time, he often used "even if the fool should be first," joked, but it is this spirit that got him again and again jumping career.
<BR> Addition to a little white hair in their early 40s ZHU Ding-liang's face can not see the traces of years.
<BR> While young entrepreneurs are heroes, but such as ZHU Ding-liang, from an ordinary hotel doors to achieve annual sales of millions of children, President, experience is still legend. As a people, his career and toured Hong Kong, Taiwan and Mainland, the most like a historical drama is "Yong Zheng Dynasty", he said that one implication of the "public, loyalty to" the profound meaning to their inspired many aspects of business management.
ZHU Ding-liang <BR> brand operation is a major strength, he had to upgrade Japan-based OEM mode of operation for the overall brand in the mainland market within two years, comprehensively enhance brand Revlon. In his view, there is a big waiting for him to achieve: to build the first beauty salon
Home Appliances
Cross-border brand. "Successful Marketing" reporter an exclusive interview in Guangzhou Chun Cheng Electric Co., Ltd. President ZHU Ding-liang, who listen to talk about the behind the scenes manipulation of the story behind the brand operation.
<BR> Three win
<BR> 2005, the ZHU Ding-liang, Guangzhou Chun Cheng Electric and the United States came together Revlon. Jun Cheng, Guangzhou was the parent company is the world's three major electric hairdressing
Small appliances
OEM processing company with many years of R & D, production experience. Although over 10 million annual turnover, but the need for a breakthrough in industrial upgrading. U.S. Revlon brand very early into China, successfully established a reputation, but has been hovering in the middle, they want to expand market share in China, but lack an understanding of the Chinese market and can appeal to their people. ZHU Ding-liang's there for two with adhesive. He was known as a Hong Kong company Jardine Matheson – Pizza Hut's director, has led to Hong Kong as Pizza Hut, Taiwan IKEA brand into work, and the consumer goods market in China has carried out five years of entrepreneurial work fully understand the market.
ZHU Ding-liang <BR> finally accepted the president of the Guangzhou Chun Cheng Electric posts, and the United States Revlon brand for in-depth cooperation. One is good at doing product, one is cross-branding, coupled with good management of Chinese and Western ZHU Ding-liang, three hit it off, forming a solid "triangle." "We are simply the final outcome of the negotiations is not only the brand agency, if the only agent that we do not do's." "We start from the design, production, promotion and sales through-train to do all their own., This is starting from the product, such as beauty salons in the U.S. electrical appliances shaped handle is designed for U.S. staff, the same product design, sales in China to get on to die; the other hand are upgrading from a parent perspective. "Although the Revlon brand the global market has never been a precedent in this area, but ZHU Ding-liang's development plans move them.
<BR> "Three steps" to enhance Revlon
<BR> ZHU Ding-liang for the Revlon brand designed to enhance the "three-step" strategy, the final time in just over two years, and improved the Revlon brand image and sales.
<BR> First step to expand the brand through a variety of high-impact activities, the brand quickly enter the market.
<BR> 2005 9 months, Revlon to "the only hair products designated" status to become a then held in the new Silk Road Sanya, Hainan Province (China) Model Competition National Finals partners; end of the year 2005, early 2006, in Shanghai at the Chinese hairdresser annual meeting successfully held Revlon Session Hair Show cum Revlon Spa Skin Care and Hair Products specified model, designated stylists competition; the beginning of 2007, as the Shanghai Daning International Commercial Plaza, the theme to promote the activities of co- side the successful operation of the second Revlon skin and hair spa products specified models, hair stylist named the designated contest? industry event with the famous brand of cooperation to enable Revlon brand can be connected directly with end consumers, quickly and efficiently open Date of fashion market, the professional hairdressing market, and establish their own high-end beauty salon image.
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