Beijing Xinghai Piano Group at the 39th National Order will
December 18, 2008, Beijing Xinghai Piano Group Co., Ltd. 30th of the Ninth National orders will be held at the Xinghai Park. Nearly 200 from all over the participation of representatives of Xinghai dealers, exchange of experience, order products for the global economy is facing "cold" into the warmth within the Chinese musical instrument market, full of "Turning Challenges into Business concentric three innovation and development" The theme of the meeting. At this order, piano, band, folk and other musical instruments the number of products and accessories than the previous contract have significantly increased.
18 am, participants arrived at the Tongzhou District of Beijing Xinghai Park, Xinghai Piano Group Co., Ltd. in Beijing party secretary had led Zemin, visited the park's instrument factory, Shanghai Information Man company, a music factory KAWAI , and the movement works, audio works, shell factory, triangular piano factory, assembly plant and other factory. Xinghai Piano used a number of the latest advanced production equipment and technology, a huge piano lines and neat office environment so that participants feel deeply the modern piano manufacturing brand new look and state-owned enterprises prowess. In the technical report at the next meeting, Xinghai Piano Group Technical Director Feng Gaokun Xinghai Piano innovations on a technical report focuses on the development of four new 2008 license XU Series Xinghai Piano, as well as to meet the Xinghai Piano Group, 2009 60th anniversary of the launch of the 27 special commemorative edition to mark the piano version of the piano case and specially designed logo, and invite representatives to vote for the best 27 design program. The second theme was presented by Zhao Yi, general manager of Beijing-day tenor's "Piano innovative marketing concept report" called "cross" of the report, around the "Heart Cross Music, Love unbounded," the central idea, explained, "people people can play the piano, everyone is piano consumers "of new ideas, and through the training of employees on the Xinghai results show, it shows that consumption of mass transfer of the operability of the piano, causing the warm response of the delegates. Report, the Chinese young pianist Shen was well-known live performance of new concert piano Xinghai, four guest musicians Zeyi Wind Quartet shows the form of the beautiful Xinghai wind sound.
Afternoon business report will start on time, Beijing Xinghai Piano Group, Chew Chong, director of marketing for Rock "Xinghai Piano operation Report 2008", informed the delegates Xinghai Piano 2008 overall sales growth of 18% of the good business situation, the dealer a years to overcome various difficulties and impact, as always, support the Xinghai Piano, and create new marketing performance grateful. Turning to 2009, Mr Zhang said: "We will focus on the following one, continue to hold high the banner of the brand, the market bigger and stronger; 2, further strengthen the sales network, the core users of radiation and maximize market penetration function; third, strengthen market management, clear sales area; Fourth, strengthen after-sales service management; 5, seriously study the market, brand, type and grade of regional targeting; 6, increase direct sales store on the counter the image of the building, fully Xinghai Piano show the brand image; 7, to seize all for teaching piano in government procurement tenders, and actively help you dealer bidding. 8, do a good job, "the two celebrate the" hi red "worry"; 9, followed by international pace of science and technology continue to increase scientific and technological power input; 10, to further develop various forms of "Xinghai? KAWAI" product promotion activities; 11, Weber will use instruments Plaza Beijing West Railway Station, the Western Open in Beijing Xinghai brands show window. "Zhang Zongxi look at the spread of economic crisis situation, enterprises and business co-operation through more closely together to meet challenges, to meet the 2009 musical instrument sales," Spring! " Subsequently, general manager of Sichuan Sheng Huang Maoqiang tone piano, musical instrument Beijing Yu Peng, Chairman Fu Jingmin speech on behalf of distributors, products and enterprises on the Xinghai Conservatory of the work in the affirmative, and expressed confidence in future cooperation. Kawai Trading (Shanghai) Co., Ltd. on behalf of General Manager Luan Bing Qi Xinghai KAWAI KAWAI expressed confidence in future cooperation, for dealers on certain products Xinghai KAWAI, and that the future will be the training of personnel, introduction of technology to do more work. Finally, the group recently completed leadership and personnel change, Chairman Zhao Huichen, General Manager Zhu Ningwei speech respectively, expressing the Xinghai Piano confidence in the market on musical instruments and focus on the 2009 deployment, I hope the cooperation of distributors and companies to achieve greater progress . Leaders attending the meeting also Xinghai Piano Group Vice President Chen Chunqi, trade union chairman Cuijing Mei, technical deputy director Feng Gaokun.
After the meeting, the Group's product display area office level, dealers and Xinghai Piano, Xinghai wind instruments, Xinghai ethnic musical instruments, Xinghai Yuehua, Tian Qin musical instruments sales staff cordial exchanges, contact order. Xinghai 39th order vendor communication platform will be fully displayed the Xinghai Conservatory in-depth integration of Enterprise Resource fruitful results. Compared with the previous order will participate in the type of product orders richer, more diverse grade of products, meeting richer and broader impact activities, transaction size but also enhance, not only showcases the Xinghai Conservatory of innovative products and advanced technological achievements, but also exchange of cutting-edge marketing concepts and the successful experience of the vendors work closely with partnership. Future "Xinghai," will continue to aim to create world-class boutique, pool the wisdom and industry leading technology, innovation and development efforts to create a modern instrument enterprise group.
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