Stranded on the starting line too long Best Buy can finally jumped up
In the consumer country the United States and Suning's cheap attack used to, the world's largest electronics retailer in China must be re-find myself.
If there is anything more than the Olympic Games opening ceremony tickets allow Best Buy Asia Pacific and China President Yang Ming too (RedmondYeung) excited, that is, a second store in Shanghai's shop approval?? Before the Olympics Yang finally got this "ticket." Zhongshan Park in Shanghai area Best Buy stores in the second ("the Zhongshan Park store") can be described as ill-fated: foreign hypermarkets in China must report to the Ministry of Commerce approved shop in 2007, in Zhongshan Park store Construction first, Best Buy will begin to proceed through the Beijing Office of the license. Meanwhile, the company has experienced Ming Yang was airborne Asia-Pacific, China resignation of President and General Manager of high-level turbulence Lv Weimin. One insider said the management changes lead to Beijing's ineffectiveness, certification became the bottleneck of Best Buy. March 2008, Yang Ming anger may withdraw the Beijing office, until he put on in Beijing, competent person, then every partial luck?? The first half of 2008, most foreign retailers have approval from the Ministry of Commerce received little of it less.
Second store in delays in landing, the immediate effect is that store employees can not posts. Best Buy no vendor promoters, employees get all the real wage will inevitably lead to delays shop labor, management costs are too high. Opening delayed again and again, let Best Buy become a fairy tale "The wolf is coming" protagonist. An anti-Best Buy first entered China, the cautious attitude of foreign claims is Huang Guangyu, the country does not regard the United States to adjust for the Best Buy business model, that would be a waste of bullets. In the current more than 1,000 stores in the States United States eyes, Best Buy acquired Five Star (currently more than 170 stores) at best is a regional brand. Store more than 700 Sun Weimin, president of Suning Appliance, describes the local Best Buy and competition in home appliance retailer as foreigners "to find people to play table tennis in China," as no advantage.
However, only one Best Buy stores still reveals its unhurried and "lingering internal forces." Before and after September 2007, Suning, Gome opened one after another at the Xujiahui 3C store, with a price war to besiege the first Best Buy store (the "Xujiahui shop"). Contrary to people's ideas, Best Buy's internal monitoring data for passenger traffic and sales that settle in the country after the US-Suning, Best Buy's sales rise, not fall. One insider said, Xujiahui shop area of 8,000 square meters, the 2007 sales of 400 million yuan, into the Best Buy store before the world 20; and Suning more than 17,000 square meters of a flagship store sales of around 6 100 million yuan or so?? This is the products and services with Chinese appliance vendors gradually differences of the results.
"Best Buy in the United States had opened 100 stores a record year," Ming Yang was the "Global Entrepreneur" stressed. Yang of the most important task is to find the right operating model in China, after the copy shop but is just repeated. "For me, (in China) is the most difficult licenses approved shop." Assumed office, he single-handedly beat the Ports create high-end fashion industry brands will be on the difficulties experienced retail experts have accurate premonition?? the time, Best Buy and the Commerce Department has just started running. Zhongshan Park store approval to implement an end to Best Buy nearly a year of stagnation, meaning its government relations "with the tone." Industry estimates, the other three Best Buy stores in Pudong: Chia Tai Square, New World Plaza, Western Union Square shops and stores will be much faster during the year in Shanghai. "Zhongshan Park store will officially open in October before," one insider said: "Best Buy now will focus on the Shanghai shop to the advantage of scale, there is no intention to other local development." Remain in the starting line the preparatory posture for too long Best Buy, now he can finally jumped up.
High-end Best Buy
On Best Buy, the shop compared to the number, more importantly, Xujiahui shop in 2008, subtle changes occurred: the region classification of digital products are more precise, only the laptop on the entry into, travel, high-tech and several other area; addition to the staff wearing a blue T shirt, a suit of Best Buy Service Manager ready for the VIP customers (single or cumulative consumption over 40 thousand yuan spending 65,000 yuan) services; store display of high-end appliances focus , a double-door refrigerator, GE price of more than 300,000 yuan.
I am China Quality Dress writer, reports some information about cotton tube socks , discount abrasives.
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