Into the air in Nanke Lai Source: fierce competition taking differential
Ethical Functions Sanqiu tree, receive different standard new Flowers. A German city's only overseas listed company; one in the early days of being given the important mission of the enterprise; a Chinese air conditioning industry to face the fierce competition between the line of business to go, air-conditioning Co., Ltd in Shandong Nanke Lai accumulated years of experience in the air conditioning market, the transformation of a beautiful finished product, after being in a state A state of human air source to the north Heat Pump Water heaters and air conditioning industry to enter.
Illustrious life experience Speaking of air-conditioning Co., Ltd. Shandong Nanke Lai, without mentioning the former Shandong South Central Holdings Group, Central Group, listed in Singapore in 2005, is a company with wind energy, composite materials, the traditional central air conditioning Three manufacturing industries listed companies, as the first Singapore-listed China FRP manufacturing companies, South Group, opened at the beginning of the trading volume in Singapore on the first place, or nearly 60%, the stock market's hottest stocks in Singapore. Central Group site of the original city in Shandong Wu, listing moved Ling County, Texas is located in a large central air-conditioned environment, the South Group in the production of central air conditioning has a long history, but the pre-production of air-conditioning is the end of the main equipment and products. Listing Central Holdings established (April 2008) subsidiary?? Shandong Nanke Lai Air Conditioning Equipment Co., set up the company's original intention is to expand the product line, from the traditional production of low value-added end of the central air conditioning products, go to production of high value-added, high-tech central air conditioner.
Orientation and Transition In Nanke Lai Air conditioning Co., Ltd. established, under the air conditioning industry was the development of environment and product homogeneity serious, competitive features, determined to develop production of air-source heat Pump Water heater, and precision computer room air conditioners based products line. The face of Texas history and scale of a few larger than the air-conditioning company in the production of conventional air-conditioning, and the fierce competition between the status quo. In air-conditioning Co., Ltd. as a new enterprise Nanke Lai, combined with their own reality, and in product marketing line, it was decided to avoid the region's competitive edge the line between taking. Through market research, found in the Nan Kelai Air Conditioning Equipment Co., a Texas not to air source heat pump water heaters and air conditioners as a major business enterprise, so the company developed a new product advantage highlight product strategy, will air source heat pump water heaters and air conditioners development, production and Sell As a major business enterprise, a good move to fill the gaps in the local market, the development of enterprises so as to find a suitable location, but also for the promotion of products to find a broad market. Shandong Nanke Lai air source heat pump business is the acquisition of Coley formed on the basis of Zhengzhou, Zhengzhou in Nanke Lai to produce to the source, Water Source Heat Pump Mainly through acquisition, integration, the two companies complement each other in the product can be formed in the heat pump on all aspects of product lines, and water Ground Source Heat Pump And air-source heat pumps have.
Market planning The Yangtze River as the boundary, can be divided into southern China market and Jiangbei market. On air source heat pump water heater, and precision computer room air conditioners, the southern consumers are more familiar with the market development is more mature, and as the cold northern climate, the original product is not specific causes such as the North The air source heat pump hot water consumers and precision machine room air conditioners use more familiar with marketing difficult. Well known face in the case, invest heavily in Nanke Lai determinedly to establish their own Sell Network, the layout of large areas north of Yangtze River channel, and has made positive progress, in Nanke Lai's move incredible. However, the saying goes: never play without a wise monarch prepared for battle. everything will become good defects can really show a remarkable ability ****** people. Air Conditioning Equipment Co. seized in northern Nan Kelai broad market, it is also constantly be disadvantages into positive efforts.
Firstly, Nanke Lai Air conditioning Co., Ltd. After years of development, with strong capabilities, the company produced more easily agents, vendors to accept. In addition, the Nanke Lai has a high-quality R & D, production, sales and management team, resulting in product performance, quality and after-sales service are guaranteed.
Second, in Nan Kelai for the northern climate has developed unique products for northern climate, "Collet Core Light II" Series Solar Energy Heat pump water heaters is that Coley for three years the company developed the low-temperature-specific products to northern markets. This series of products adapted to ambient temperature – 15 ? 43 in the vast region, solve the air-source heat pump products can not be applied to the Yangtze River north of the regional industry-based problems. Air source heat pump water heaters for the products in large scale in the north and application of a solid guarantee.
Third, increase brand awareness and science knowledge to build, every new thing there will be a recognition from the unfamiliar to the familiar process of heat pump is the same, as people of renewable Energy Product awareness and recognition of degrees higher in the north of the Yangtze River Nanke Lai as a major manufacturer of air source heat pump, the conduct of science through constant propaganda and corporate branding, coupled with past air-conditioning industry has formed a good brand image and profound influence, is gradually highlights of their advantage.
Fourth, air source heat pump as Energy Environmental protection New Energy Industry can not do without state support and promote strong, in addition to funding, policy support, in recent years, the importance of new energy industry continued to strengthen, a new, healthy Energy Concepts and green heating hot water culture is quietly rising. In addition, the Government energy saving targets have very clear requirements, is to be done, in Chongqing and Ningbo, the government has to air source heat pump into the scope of government subsidies, water Ground Source Heat Pump Now almost all the rest of subsidies, with the government on the scope of air source heat pump industry to support the continuous increase, the North will quickly develop heat pump market.
Visit the set, before the rise of
Times thinking, focus on research and development of advanced technologies, excellent management team, excellent sales and good corporate image, all accelerated the rise in Nanke Lai Air Conditioning Equipment Co.. When most of the air source heat pump business is also concentrated in the southern market, the competition for the relative excess of the market, the South intense competition
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