New Delicious Butterscotch Mousse Cake From Dominos

22.08.2011 | Author: vanand | Posted in Food and Beverage
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The new Butterscotch mousse cake from dominos  is a unique cold dessert with layers of fluffy butterscotch  cream and dark chocolate cake, with crunchy chocolate   chunks on top. With this new sweet treat, Domino’s has  added yet another dessert option to the existing widely popular Choco Lava cake.At MRP of Rs. 59, the new dessert from Domino’s is certain to delight customers with its sensational taste and attractive pricing. The Butterscotch mousse cake  can  also  be  enjoyed  at  a  pocket  friendly  price  of  just  Rs.  39/  – with  an  introductory  offer  along  with  a medium Pizza + any side.
If  proof  of  the  pudding  is  indeed  in  the  eating  –  there  is  no  proof  required,  as  the  new  dessert  has  fared extremely well in store trials conducted over a 5-weeks period. It appears customers simply could not get enough of the irresistible mousse cake as reflected in total orders and the excellent feedback received on
likeability, recommendation and re-order purchase scores.Commenting on the new dessert launch, Mr. Ajay Kaul,  CEO, Jubilant FoodWorks Limited said, “We have been tracking an excellent growth last financial year. We hope to continue to be on a growth path with the launch of the Butterscotch Mousse Cake. We are confident that like Choco Lava cake, our new dessert would also take the taste experience to a new level and at affordable price point. Our main focus will always be Pizzas but since we believe in offering new tastes and variety to our consumers, our innovation led products like  the  Butterscotch  mousse  cake will  also  help  us  generate  sales in  metros  as  well  as  Tier  II  &  III  cities” added Mr. Kaul.
Mr. Harneet Singh Rajpal, Vice President Marketing, Domino’s Pizza India added, “Research has indicated that in our category, consumers are always looking for new variety of offerings. While old favorites continue to charm consumers, new additions to menu give them a reason to try different tastes.I am confident that with this new launch of Butterscotch Mousse cake, Domino’s Pizza will scale new peaks in its endeavour to exceed customers’ expectations on taste and quality.The  new  product  is supported  by  TVC  and  instore  collaterals  like  door  hangers,  banners,  box  toppers,danglers, translites, dine-in menu cards, standee and more.
Speaking on the new TV ad, Mr. Harneet Singh Rajpal said, “The TV ad is an interesting take on the human behavior that everyone wishes the best moments or best things in life to last for ever. With alternate layers of rich butterscotch cream and dark chocolate cake and topped with dark chocolate morsels, Butter Mousse cake takes the indulgence to the next level. It completely immerses people in its great taste and enhances & lightens up the mood. The same is captured in a very engaging and entertaining manner in our new TVC”
About Jubilant FoodWorks Limited
JFL was incorporated in 1995 and initiated operations in 1996. JFL is India’s largest and fastest growing food service  company,  with  a  network  of  378  stores  (as  of 31  March,  2011).  JFL  &  its  subsidiary  operates Domino’s Pizza brand with the exclusive rights for India, Nepal, Bangladesh and Sri Lanka. The Company is the market leader in the organized pizza market with a 50% market share and 70% share in the Pizza home delivery  segment  in  India.  The  Company  has  now  also  strengthened  its  portfolio  by  entering  into  an agreement  with  Dunkin’  Donuts  Franchising  LLC,  for  developing  the  Dunkin’  Donuts  brand  and  operating restaurants in India.

The new Butterscotch mousse cake from dominos  is a unique cold dessert with layers of fluffy butterscotch  cream and dark chocolate cake, with crunchy chocolate   chunks on top. With this new sweet treat, Domino’s has  added yet another dessert option to the existing widely popular Choco Lava cake.At MRP of Rs. 59, the new dessert from Domino’s is certain to delight customers with its sensational taste and attractive pricing. The Butterscotch mousse cake  can  also  be  enjoyed  at  a  pocket  friendly  price  of  just  Rs.  39/  – with  an  introductory  offer  along  with  a medium Pizza + any side.
If  proof  of  the  pudding  is  indeed  in  the  eating  –  there  is  no  proof  required,  as  the  new  dessert  has  fared extremely well in store trials conducted over a 5-weeks period. It appears customers simply could not get enough of the irresistible mousse cake as reflected in total orders and the excellent feedback received onlikeability, recommendation and re-order purchase scores.Commenting on the new dessert launch, Mr. Ajay Kaul,  CEO, Jubilant FoodWorks Limited said, “We have been tracking an excellent growth last financial year. We hope to continue to be on a growth path with the launch of the Butterscotch Mousse Cake. We are confident that like Choco Lava cake, our new dessert would also take the taste experience to a new level and at affordable price point. Our main focus will always be Pizzas but since we believe in offering new tastes and variety to our consumers, our innovation led products like  the  Butterscotch  mousse  cake will  also  help  us  generate  sales in  metros  as  well  as  Tier  II  &  III  cities” added Mr. Kaul.
Mr. Harneet Singh Rajpal, Vice President Marketing, Domino’s Pizza India added, “Research has indicated that in our category, consumers are always looking for new variety of offerings. While old favorites continue to charm consumers, new additions to menu give them a reason to try different tastes.I am confident that with this new launch of Butterscotch Mousse cake, Domino’s Pizza will scale new peaks in its endeavour to exceed customers’ expectations on taste and quality.The  new  product  is supported  by  TVC  and  instore  collaterals  like  door  hangers,  banners,  box  toppers,danglers, translites, dine-in menu cards, standee and more.
Speaking on the new TV ad, Mr. Harneet Singh Rajpal said, “The TV ad is an interesting take on the human behavior that everyone wishes the best moments or best things in life to last for ever. With alternate layers of rich butterscotch cream and dark chocolate cake and topped with dark chocolate morsels, Butter Mousse cake takes the indulgence to the next level. It completely immerses people in its great taste and enhances & lightens up the mood. The same is captured in a very engaging and entertaining manner in our new TVC”

About Jubilant FoodWorks Limited


JFL was incorporated in 1995 and initiated operations in 1996. JFL is India’s largest and fastest growing food service  company,  with  a  network  of  378  stores  (as  of 31  March,  2011).  JFL  &  its  subsidiary  operates Domino’s Pizza brand with the exclusive rights for India, Nepal, Bangladesh and Sri Lanka. The Company is the market leader in the organized pizza market with a 50% market share and 70% share in the Pizza home delivery  segment  in  India.  The  Company  has  now  also  strengthened  its  portfolio  by  entering  into  an agreement  with  Dunkin’  Donuts  Franchising  LLC,  for  developing  the  Dunkin’  Donuts  brand  and  operating restaurants in India.

For more information and updates, visit our blog”Dominos Blogizza” Pizza Menu and Pizza Coupons.

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