Mobile Technology Solutions – Challenges & Approach
The convergence of data and communication is gradually moving us towards mobile telephony paradigm. Increasing business activities, networking and social interactions are happening across mobile phones. The growth of mobile technology has been phenomenal lately and the velocity has been much higher than any other technology penetration.
Typical to any product development life cycle, building a solution on a mobile platform goes through multiple phases. The conversion of any idea into a commercial product involves multiple stages and converting an idea into a concept is a vital phase. The concept involves a blueprint of the solution approach where the technical limitations are not taken considerations. The evaluation of technical platforms in terms of phone OS are done during technical implementation stage.
Typical product development challenges:
- Quick to market tradeoff with other factors due to high competition
- Shorter life cycle of mobile based solutions due to technology advancements
- Ability to accommodate the delay between getting a new technology to market and getting it well-adopted from financial perspective
- Market dynamics scanning and continuous iteration
- Concept to product conversion on a solid technical architecture and scalable solution framework
- Productization than project orientation
NPD (New Product Development) – Implementation Approach:
OptiSol has worked extensively with many startup and enterprises for the concept development to commercialization phases. We have done collaboration in terms of conceptualization assistance, prototyping, market testing, test marketing, campaign management and application launch.
Concept Development & Testing:
- Investigate intellectual property (IP) related issues by searching patent data bases and application stores
- Define segment-target-position of the intended market
- Identify the Decision Making Unit (DMU)
- Identify the business benefits from end user perspective
- Identify and evaluate key product attributes and features
- Concept testing
Beta Testing and Market Testing
- Develop a physical prototype or mock-up
- Test the product (and its packaging) in typical usage situations
- Conduct focus group customer interviews or introduce at trade show
- Make adjustments where necessary
Technical Implementation
- New program initiation
- Evaluate technology alternatives
- Build technology architecture and solution framework
- Productization orientation
- Program review and monitoring
- Implementation & Support
Commercialization
- App store publishing
- Search engine optimization
- Off page references (Blogs/newsletters/press releases)
- Affiliate marketing
- Advertisements and promotions
- Campaign management
OptiSol Offerings:
ü The mobile technology based service offerings include:
ü iPhone Application Development
ü BlackBerry Application Development
ü Android Application Development
iPhone Application Development:
- Collaboration from concept to commercialization phase.
- Ownership of technical implementation and delivery
- Assistance in App publishing services
- Expertise in rich user interface with usability orientation
- Commercialization services that include blogging, newsletters, press releases, search engine optimization, campaign management, social media marketing etc.
BlackBerry Application Development
OptiSol has a pool of expert developers with extensive experience in developing mobile business solutions. We understand that when it is comes to Blackberry it means professional and technology excellence and our team always strives to achieve those values. We deploy excellent skill pool so that you will be able to achieve cost effective and flexible services for your business. We build custom applications on BlackBerry platform with rich user interface and usability orientation. Our key differentiators:
- Multi-domain expertise
- Process oriented workflow management solutions
- Rich user experience
- Usability engineering
- Technology expertise
Android Application Development
Android is one of the most preferred devices when it come mobile platform solutions with an excellent support to create and develop applications with the native SDK. OptiSol has pool of experienced professional Android developers who are using Android software development kit (Android SDK) to create attractive applications for your Android mobile device. Our key offerings include, gaming solutions, entertainment solutions, business applications, and social networking solutions.
Please contact us at info@ optisolbuisness.com or http://www.optisolbusiness.com/tech/mobile-platform for further details.
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