Popular ways to communicate with members using your membership software
Successful charities, associations and memberships all need to be able to communicate effectively with existing and prospective members and donors. Having a platform in place to communicate and record the outcomes of such communication is an integral part of running an effective membership marketing and communications practice.
In recent times, communicating with members and interested parties is not just a simple task of sending out letters anymore, it involves email marketing, social media and online/self-service portals. Having the right platform at the centre of the marketing communications is the only way to get a 360 degree view with members and prospects.
In addition to more traditional methods of reaching out to members and communicating with them, membership organisations and their members are increasingly looking to new techniques to engage. Some of the ways you can communicate with members and donors are:
Social Networking Platforms
As social networking sites explode in popularity, the hype and interest continue to build. When social networks and membership software work together well, charities and memberships gain the ability to better listen to customer conversations and engage social customers on their own terms while managing and measuring their efforts to do so. Social networks, by bringing in otherwise untapped and unmanaged online conversations, also help organisations get closer to a true 360-degree view of members.
Traditional Communications such as mail email and campaigns.
The membership software system that you should choose to communicate with members and prospective members should include the more traditional marketing communication mediums such as mail and email and they should also have the following features and functionality for you to effective manage all aspects of communication:.
- Campaign management
- Mail and email merge templates
- Invitation management
- Newsletter
Communicating through the web and membership portals
Another popular way to communicate with members and donors it to extend communications to them via the web, or through membership portals. This allows memberships and charities to quickly respond to their needs.
A popular membership software solution that allows communication with members and donors through traditional and modern communication channels is one that is built around the framework of Microsoft CRM, which has many already built in features and extensions for traditional marketing communications and more modern social media and membership portals.
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