How to break the limitations of family shoe marketing system
HC Shoe Net April 19 hearing to property rights and opening up channels of funds focused on healthy, select the appropriate mode of operation, to overcome the arbitrary business decisions, to strengthen the size of the business of, clear property rights, the purpose of improving asset management system. This is a family business is now large scale development to break the family business one of the limitations of property rights to its own brand Marketing Capacity of the main measures a more competitive edge.
1898 years, a process known as Thailand's Chao Shan businessman died in Singapore, leaving behind the business and accumulated operating timber million enormously wealthy. Perhaps he was prophetic, in order to ensure the family property and their descendants will not engage in the great losses, so it is in their own age of 27 will set a piece of paper, so he provided a minimum lifetime of 21 years after the death of grandchildren to the family's wealth, Prior to this legacy temporary custody by the Anglo-American trust. Cheng-tai's death, his youngest granddaughter Xu Jinyu was a birth, baby, 1982, the year the death of the smallest grandchildren. In accordance with the will, Xu Jinyu is 21 years after the death of 2003, the process of Thailand's heritage was finally divided equally among the surviving descendants of the family.
The authenticity of the story we do not elegant, but at least tell this story, it is not a legend. Because this is the Chinese civilization, the family business management agree it directly. 105 years after one's death, his descendants to the separation? If the process does not seem to Thailand very honest too, but as an operator for it is unqualified.
Thai business process, if we had used in the modern enterprise management system, perhaps he was not so complicated way to let children and grandchildren will inherit; also perhaps his old coaching by professional managers, and now he's timber business would still be standing in the world. Unfortunately, he did not have long-term vision, he has chosen is short-sighted behavior of such a will, but unfortunately he did not strike a balance between the brand and marketing incentive problems.
In fact, most of the history and process of China's family business, like Thailand, the biggest problem is the problem. On the one hand need to ensure that control does not drain, the other hand, professional marketing people want to work as their own cause, and to strike a balance between the two simple questions for many family businesses, often indecisive, riding a tiger. So many family business full of opaque governance structure, management system, nepotism, and complex struggle for power, and these factors make family business brand marketing ability is generally a lack of stamina.
Family business as the world's most universal growth and development of organizational form, gives the most intuitive impression is that they absolutely "family" management, this family enterprise, nearly 40% of the managers of the family or Associate members of the family, and basically occupy important positions in enterprises, control of decision-making, production, finance, distribution and other activities. Family enterprise has strong vitality and competitiveness of the family than anything, this may be their development success. Once on the right track to enterprise-scale expansion, the management often can not keep up the pace of development, and seriously hampering its further development, or even survive.
I am an expert from China Hardware Suppliers, usually analyzes all kind of industries situation, such as warn winch plate , iron spice rack.
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