U.S. Stradis Company: further to create localized sales and service
2007 August 21? 25, the annual Beijing International Radio, TV & Film Equipment Exhibition (BIRTV2007) in Beijing China International Exhibition Centre. As of 2007 China International Radio, Film and TV Expo (broad be) an important component to the 2008 Beijing Olympic Games as an opportunity to close this year's exhibition theme of "radio and television show development results, to meet the Beijing Olympic events," the themes.
Exhibition scene, HC network channel broadcasting industry companies on the U.S. Stradis an exclusive interview, as follows:
HC Network: Please briefly explain the company's current situation.
Chap Lovejoy (radio and television product manager): We in the United States is primarily for decoding cards, for a lot of radio and television equipment manufacturers to provide products, products with both SD and HD. Our agents in China there are many, many TV stations in the United States are using our products.
Our agents in China, Shenzhen Geeleyvill major video technology Co., Ltd. Mr. Li Ming. Through his efforts, we find that the Chinese market, our customers are very interested in our products.
HC Network: Decoder card that you just mentioned products and domestic and international comparison in terms of similar products, the biggest advantages and characteristics in what areas?
Chap Lovejoy: I think our biggest advantage is the price above, compared with the same performance of products, our price is most advantageous.
Chap Lovejoy HC Network: What are the specific characteristics of technology do?
Chap Lovejoy: Stradis is from the California Manufacturers MPEG-2 decoding, the performance index has a very good cost performance, in terms of products produced from a standard definition, there are high-definition, especially high-definition decoder products in the international few, but also are very good at home product. The above advantages of our technology, as long as the development of a software, you can operate in all HD and SD various models of the above.
In HD regard, we mainly focus on high-end users, such as CCTV or provincial TV stations such as users, some users will also be used in the cable network among our products. Our decoder card is also relatively large integrators domestic use, as their standard, among many large projects have a very wide range of applications.
Stradis MPEG-2 decoder card HC Network: What about when this product to enter the Chinese market, from the perspective of the development this time what kind of feelings?
Chap Lovejoy: Our products in China for years, but since last year the company started by the Geeleyvill official agent, we feel that agent of the Chinese customers can provide better service.
HC Network: Channels before you do it yourself?
Chap Lovejoy: Before we give some of the local system integrators, but there are some services and support to the sales help is not particularly desirable. Last year, the company agent Geeleyvill this product, the market applications are better, as some of the standard large-scale integrators.
HC Network: The first time you come to BIRTV, saw a lot of peers and the vendor exhibition, as well as some of the needs of users, the BIRTV for this kind of experience you have any?
Chap Lovejoy: We understand that a lot of valuable information, such as customer demand, it would certainly help us further improve our product, do some further improvements to meet the needs of our customers, more usage of Chinese people, let us better understanding of the Chinese market.
HC Network: After the show, in China there are no plans to launch it new?
Chap Lovejoy: Our strategy is to further create more reliable and good performance of the product. We are looking for more distributors in China, need a better understanding of local market conditions.
HC Network: To more development in the local market a number of channel sales?
Chap Lovejoy: Yes. By BIRTV the show, vendors can learn more localized sales service support and localization, so that to promote our products will bring more advantages, so we understand the needs of the localization of the user. Our future product design and development of the above, will make some more improvements to meet market demand.
The global market each region, different markets have different needs, so when we design the product will be aimed at different regions, making some adjustments and improvements.
About Stradis: Excellent video index and easy-to-secondary development of the property that makes the United States StradisMPEG-2 decoder card as broadcast digital broadcast application of choice. Stradis PCI card provided to satisfy the dedicated MPEG-2 video decoding needs, the system application has more than 30 countries worldwide.
Application developers and system integrators Stradis decoder cards in their systems to meet advertising, programming, news video broadcast requirements, these systems have been widely used for television, cable television and private networks, video media . Stradis decoding cards are also widely used in high-quality video for digital signature system.
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