States United States fund the acquisition of Shaanxi CellStar M 5000
Recently, "China Times" reporter exclusively learned that Gome has completed the acquisition of Shaanxi CellStar. According to informed sources, the acquisition involves capital 50 million -8000 million acquisition of Shaanxi CellStar communications were 22 stores.
Huang Guangyu into the mobile phone channels, significantly speeding, will be included under the command of Shaanxi CellStar Telecommunications, which help to complete the layout of the expanded store-opening in the western market.
Near the end of the acquisition
A chain from the well-known mobile phone switched to the handset UT Starcom do senior sources, in 2006, Shaanxi CellStar Telecommunications Co., Yao Jian, chairman of the D. Phone and retailers such as Gome an olive branch. "Yao said many times last year to sell the sword Shaanxi CellStar Telecommunications intentions, are not negotiated, the main reason is price."
The source said: "Yao Jian do not intend phone chain, may wish to transfer to other businesses. Shaanxi CellStar Telecommunications Yao Jian was dressed well, but CellStar Telecommunications (CELLSTAR big bee star) closure of the whole country CellStar Telecom around the franchisee (wasp star), survival difficult, Yao Jian sale of the company, may have other ideas. "
According to informed sources, in fact, starting in 2006, Shaanxi CellStar began to try other products sold last year by the end of December, Apple KA Shaanxi CellStar level proxy access to qualified, not the agent getting goods direct from Apple product sales.
2007 4 months, the U.S. held in Beijing, China Mobile Summit, Yao appeared a sword, led the acquisition of Shaanxi CellStar GOME rumors, but this rumor was immediately denied the country the U.S. president Chen Xiao of the "country of beauty and CellStar that cooperation is not a merger. "
2007 8 months, people familiar with the "China Times" reporter said: "At present, Gome's acquisition of CellStar has been on the drawing to a close, but the amount involved in the acquisition of 50 million to 80 million or so."
Reporter learned that the information is, Shaanxi CellStar Telecommunications Online Shop has 22 sales and distribution system is perfect. It accounts for 30% of Northwest's market share, annual sales totaled 300 million yuan, is the Northwest's largest provider of mobile communications.
Yao, chairman of Shaanxi CellStar communications told the sword, "China Times" reporter: "do not comment on the matter." Gome Chairman Huang Guangyu assistant responded, "this do not understand." And Huang Guangyu my phone has been in a secretary desk.
States United States to speed up mobile distribution channels
In accordance with the State plan to the U.S. this year to the end of 2007, will be established in major cities 100 mobile phone stores, achieving sales of 19.8 billion yuan.
Analysys analyst Zhang Yanling analysis of mobile channel, the first half of 2007, mobile phone channel is undergoing profound changes, to promote the country the United States to speed up the pace of building channels. First, operators no longer rely solely on their own mobile phone distribution business and offices; the second, terminal manufacturers to begin to take in the channel diversity, flat development strategy; the third, the integration between mobile phone operators in the channel speed, D. Phone Acquisition of Shanghai Association Hang all the phone chain stores in Beijing.
Therefore, countries like the United States account for 10% market share plans for the potential acquisition of mobile phone chain is a necessary measure. "The second half of phone channels, competition will become more intense." Zhang Yanling think.
"The current first-line competition is very fierce, mobile phone chain stores and appliance stores no way to even more depth to the market, and now a lot of brand mobile phones located in various regions through distributors to sell." One of the leading mobile phone chain switched to the handset UT Starcom do senior source said.
"Terminal vendors now can not only through a Yetai product sales, competition between the various Yetai will intensify.
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