Yu Long, general manager Lu Qingzheng sincerely do products
I: 6 month OA Used to describe the market is not too bleak, but many companies are in such poor living environment is very healthy, Zhengzhou, Henan Long Office Equipment Co., Ltd. is one of them. I use the more neutral word to sum up Yu-Lung: honest person, and sincerely make products. To make Yulong carry forward the spirit of corporate and special interviews with Mr. Yu Long, general manager Lu Qingzheng.
Author: consumables market regarded as the OA industry where shoddy, the most serious of the industry as real, how do you view this situation?
Lu: profits are driven by their shoddy root of the particularity of the industry determines the capacity of the market very large, then the shoddy can only meet the interests of a temporary, but could not occupy more market share. With Office Supplies The flattening of the market, compatible with the original face of growing competition, government departments are making regular supplies strong our industry faces reshuffle the cards, Yu-Lung company two years high-end product sales, we recognize that: take a good product Proxy Enjoy the right to an inexhaustible resource, such a large product inventory and thousand kinds of commodities are shows that we have a good supply. We only sell original supplies is our biggest advantage, to ensure credibility within the industry. We give users all the products that we sell to assure that our dealers is more assured.
Author: Lu general, you enter the technology market, long a? What kind of experience to share with us?
Lu: I was 98 years in the technology market began to climb touch roll, start a business in 2001, there are too many feelings I realize now hard to come by. At that time the market is not a mature rules, nor are conventional rules, all rely on the company's own exploration in little by little, bit by bit build up experience, is cherish those days. In practicing this for 10 years, I feel that the biggest businessmen do not always think Kengmengguaipian, opportunistic. Must be step by step, down-to serves decent products, but also establish a good reputation and word of mouth.
Author: Yu-Lung main business is now what?
Lu: The main brand is all original Duplicator Supplies, Guangzhou, Henan supplies high-end agent, Han Ke copier distributor in Henan, Henan Dragons scraper distributors. I thought the company's sales have been adhering to the original sale, agency brand, to formal. Two years we started to get a laser machine to send supplies in Iraq, Li Shi-color pink color, Diamond copier Toner Cartridge International one machine ink, Gateway to laser powder, acco League of Henan scraper, and the lamp agency.
Author: So, the original copier supplies and general supplies brands are the advantages and disadvantages of what?
Lu: original supplies a very large sales, but prices more transparent, while the original supplies can enhance the company image and overall strength. Now, with the rapid increase penetration of photocopiers, the use of original supplies increased. Original supplies and quality of life better, but the price is high. Relying on general supplies its own brand price advantage to quickly capture the market, but sales of supplies and far from original, has been made generic brand supplies most of all to obtain low-cost advantage of lower market share, while a lot of fake and shoddy products popular, no-name quality assurance, also come and go, significantly disrupted the market order, China's supplies, printing supplies caused confusion in the competitive market situation. But any simple low-cost low-quality market, can only be certain in the short term survival, long-term development perspective, especially as China's economic development, economically developed Pearl River Delta, Yangtze River Delta to face the corporate group kind of pressure of rising costs, low prices is no longer the advantage of Chinese enterprises. Even the famous microwave oven at a low price Galanz global hegemony, can not afford the "price war" of the "light", wants to change the strategy of low prices to win market, so choosing a good brand is the only long-term development one way.
Timely stage of development consistent with the value of the Chinese competition, will be Chinese companies, Chinese brands occupy the leading position of domestic and international markets, a magic weapon, but also direct competition with international brands banner. No value brand and development strategies, like the Chinese textile and garment and shoe manufacturing industry in international competition, as repeated barriers, not only bow to walk proudly forward.
Core value is the brand development strategy of Chinese enterprises and China's printing supplies generic brand outlets. We will study similar to KFC, McDonald's, Haagen-Dazs brand that will find the essence of the Chinese market is not cheap, "the value of competition," competition is the most powerful weapon, but also to long-term basis for the development businesses.
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