Brand Promotion And Banner Advertising
What is a banner ad?
It is an audio-visual communication placed on a website to gain the attention of visitors and generate a “click-through.” Banner ads have been in business since the establishment of the world wide web.
What is the purpose of banner advertising?
(a) They direct users to the advertiser’s website by persuading them to click on the order.
(b) Promote and re-enforce a positive image of the brand through repetition.
What makes a banner ad effective?
Web banners are considered effective when they get high click-through rating while representing a practically strong image of product or being advertised.
What are the secrets of successful banner ads?
The words “Click Here” are not sufficient to make users interact with a banner. However, you can following the design strategies mentioned below to create successful banner designs.
Secret 1:
The ad will be able to gain the attention of the target customers only if they are attractive, and stand out of the crowded content. This is because excellent art direction is required to create the first impression and emphasize a positive branding message.
Secret 2:
You should consider asking visitors to click on big, bold, red words that read “Click Here” if you don’t have a strong concept or idea.
Secret 3:
The content on the web banners should be brief and to the point. The main objective should be to make the surfers visit the landing page to obtain detailed information of the product/service.
Secret 4:
Use animation only when it is necessary to reinforce the concept and not redundant.
Secret 5:
You can make the visitors click on the call-to-action message by selling the main benefit of the service or product. Therefore, creative copy writing is also required.
Bannersmall has been designing banner ads, twitter backgrounds, and ecover designs for the past 8 years. Its graphic designers have the potential to understand the client’s vision and turn it into art.
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