Cosmetic Packaging Going Green

25.08.2011 | Author: ricky01 | Posted in Beauty
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The cosmetics industry is a multinational, multi-billion-dollar industry. Today’s the cosmetic market is motivated by innovation, novelty that include new skin color foundations, cosmetics targeting to specific skin types and unique formulas concentrating on different needs. As most of these cosmetics products have a lifespan of less than five years they need to be packaged the right way so that they can sustain that long a shelf life without getting spoilt. Manufacturers need to improve packaging products constantly in order to stay ahead in a highly competitive market where consumer does not have dearth of choice.
According to the latest trend in consumer behavior, health scares due to chemicals and growing fears about the environment, they are looking for products with natural ingredients and formulation that are pure and risk free, alternately the consumer is also looking at the way these cosmetics are packaged, thus seeking reassurance when buying cosmetics. Thus green packaging is the in thing today and gaining momentum.
Cosmetic packaging is the most significant part of the carbon footprint for cosmetic products as a part of sustainable product development. Often to relate a product to the brand when it comes to packaging, often design reflects the image of the company. It displays the natural ingredients used. Most of the green packaging solutions use earthy colors that are associated with all that is natural.
Today’s consumer is very aware and more and more of them are looking not only for healthy natural eco friendly cosmetics but are also looking at how their cosmetic is being packaged. The sustainable packaging solutions offered by many cosmetic manufactures reflect their awareness of customers’ changing needs and their commitment to provide innovative solutions that take brand awareness, sustainable packaging and consumer-driven needs to a new level.
Customers’ sense of inner and outer well-being is affecting their purchasing decisions and choosing natural products with sustainable cosmetic packaging is a clear choice for some. To remain in competition manufacturers need to be open to keeping customers needs in mind. With so many cosmetic brands and products available today, manufacturers need to come up with different marketing strategies to stay on top to enhance their market value and ROI.

The cosmetics industry is a multinational, multi-billion-dollar industry. Today’s the cosmetic market is motivated by innovation, novelty that include new skin color foundations, cosmetics targeting to specific skin types and unique formulas concentrating on different needs. As most of these cosmetics products have a lifespan of less than five years they need to be packaged the right way so that they can sustain that long a shelf life without getting spoilt. Manufacturers need to improve packaging products constantly in order to stay ahead in a highly competitive market where consumer does not have dearth of choice.According to the latest trend in consumer behavior, health scares due to chemicals and growing fears about the environment, they are looking for products with natural ingredients and formulation that are pure and risk free, alternately the consumer is also looking at the way these cosmetics are packaged, thus seeking reassurance when buying cosmetics. Thus green packaging is the in thing today and gaining momentum. Cosmetic packaging is the most significant part of the carbon footprint for cosmetic products as a part of sustainable product development. Often to relate a product to the brand when it comes to packaging, often design reflects the image of the company. It displays the natural ingredients used. Most of the green packaging solutions use earthy colors that are associated with all that is natural.Today’s consumer is very aware and more and more of them are looking not only for healthy natural eco friendly cosmetics but are also looking at how their cosmetic is being packaged. The sustainable packaging solutions offered by many cosmetic manufactures reflect their awareness of customers’ changing needs and their commitment to provide innovative solutions that take brand awareness, sustainable packaging and consumer-driven needs to a new level.Customers’ sense of inner and outer well-being is affecting their purchasing decisions and choosing natural products with sustainable cosmetic packaging is a clear choice for some. To remain in competition manufacturers need to be open to keeping customers needs in mind. With so many cosmetic brands and products available today, manufacturers need to come up with different marketing strategies to stay on top to enhance their market value and ROI.

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