Retail Fulfillment- Improved Supply Chain Solutions
Businesses today are known by their distribution capability i.e. how fast they can reach the product to the retailer or customer. One of the best ways to stay ahead in the fast-paced retail industry is to streamline the distribution system that is the vital link in any business. The extensive exposure generated by marketing commercials and advertisements, creates a high levels of product awareness among the people and retailers at large. Meeting the Retail fulfillment demand is crucial to success of any business, i.e. the goods should be delivered at the right place, at the right time and in the right form.
Global competition has affected the retail market in terms of rise in demand and prices and has further added challenges to already demanding global retail supply chain scenario. The retail fulfillment of orders from across the globe needs to not only just meet the customer’s order requirement, but also involves various other factors such as specific retail packaging, compliance to custom labeling, routing guide, shelf life of the products, reducing costs and management overheads. Other factors that cannot be overlooked in a retail industry include warehousing, inventory control, Serialization, Freight tracking and management, Returns enquiry, retail distribution and online reporting and enquiry.
A products retail packaging is at times more important than the quality of the product. This is the last straw in the selling hat. Appearances do play a major role and attractiveness, neatness and finesse of packing does bring in customers to the products. Large print brand names, vivid colors and attractive visuals of the product are the first few steps towards smart retail packaging. The retail packaging can be hardware and software pack out, a retail box; RF sealing clamshell packaging, blister pack or shrink-wrap depending on the commodity being packaged. The state of-art ready retail packaging has taken over the reigns to ensure prevention of losses from shipping errors, overheads or outdated products. Companies that deal with these customized retail-packaging solutions provide on-site custom label printing, automated source tagging and bar coding facilities.
Retail fulfillment is deadline sensitive and distribution of products directly to an individual consumer or large volumes of consignments to retailers must be carefully handled. Integrating technological innovations, computing capabilities, real-time distribution, electronic data interchange (EDI) and inventory management and warehousing have helped retail distribution reach higher service levels with improved supply chain efficiency.
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