Growth in demand for home appliance industry after another are different – LCD T
To identify the most "city" of the potential of home appliances. Has a large consumer groups in rural areas, family number 180 million, slightly less than urban households; rural areas lagging far behind the appliance Consumption of town,
Washing machine
Backward 23 years,
Refrigerator
Backward 20 years,
Air conditioning
Backward 12 years,
TV
Behind 11 years; different consumption of household appliances in rural areas "urbanization" of different levels, refrigerators, washing machines, color TV market demand in rural areas were more than 25% proportion, air-conditioning industry, rural demand only accounts for 9%, "City of "the least of the air conditioning at greater room for growth.
Demand after another to bring different segments of growth, the growth potential of the next decade most species is still air-conditioning appliances. According to our forecast, the next decade, the average growth rate of domestic demand in the refrigerator at 1.5%, 2.7% washing machines, color TV was -0.5%, 6.7% air. Variety of different home appliances reason there is such a growth rate differences due to different stage of development. Refrigerator is undergoing renovation peak demand in rural areas has started a new home, within 3 years to a certain extent, the rural demand for urban decline in demand on the flat; and washing machines and television sets have passed the peak of renovation, rural saturation close to or more than half the annual market capacity is more stability, volatility should not be large; air conditioning in the last 2 to 3 years will usher in the update peak, followed by the rural market launch, especially in rural demand for new home starts will be strong support for the formation of air-conditioning needs.
Find new export support: Resource States exports and export its own brand. China is the world's largest home appliance production base in China's air-conditioning accounts for 83% of global demand for air conditioning around; washing machine to 35%; refrigerators and television sets were 42% and 43%. A complete industrial chain advantage is not beyond the short term in other parts of the. Export Europe and the United States has significantly slowed, exports become a new force resource countries. Most of the emerging markets, due to low brand recognition for the "Made in China" to "China brand" to provide opportunities for the transition.
Various segments based on the needs of the next decade, one after another of the fluctuation analysis, binding nature of the industry and the existing stage of development, our most optimistic of the three electronics industries are air conditioning,
Small appliances
And
LCD TV
. Air oligarch years in rural areas can share the "urbanization" process; product mix quickly upgrade replacement of small household electrical appliances with anti-cyclical nature; inward-looking LCD TV makers in the
CRT
Alternative growth opportunities exist. We recommend that attention appliances include: Gree
Supor
, Hisense Electric, Midea, Haier nine shares and yang.
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