Zipper Industry: Investing in brand strategy – Pulse Valve – Power Inserting Loc
Yiwu is worthy of the name zipper production base in China, with its output accounting for about 30% of the national total. The first quarter of this year, Yiwu zipper industries and enterprises to overcome the prices of raw materials, technical staff shortages and other difficulties, the entire production and sales situation on the whole work well.
Both production and sales prospects
At present, the professional street, Yiwu Binwang zipper zipper has become the nation’s largest concentration of display for sale of professional products business area, with 600 stores between. From the first quarter of this year, sales of view, Yiwu zipper industry continue to maintain good sales situation, especially the foreign sales are very strong. Yiwu City Zipper Industry Association, according to the Secretary-General Wu Xin-xi, this year 1 to 3 months, the zipper, Yiwu total production to 1.9 billion meters, up 19% over last year, 80% of zipper products are sold to the United States, Italy, Korea, Middle East country or region.
To the end of March only, has a zipper, Yiwu has more than 280 manufacturing enterprises, raw materials, chemical fiber production enterprises 5, the system line, casting, dyeing and other supporting enterprises 55, machinery parts manufacturing enterprises more than 30.
Zipper as a daily consumer goods, the outlook remains broad. With modern science and technology advances, people’s living standards improved, zipper increasingly wide range of applications, demand will also increase. Zipper In addition to daily living applications, has begun to enter the industry, health, health care, environmental protection, fisheries, aviation and aerospace and other fields. From this, Yiwu zipper industry in the development there is a great space.
Scientific and technological response to higher raw material costs
Since last year, zipper needed for the production of copper, chemical fiber raw materials, rose one after another, which makes Yiwu zipper industry is facing increased operating costs of the test, Yiwu zipper industry, profit margins were squeezed.
In this regard, Yiwu zipper industries and enterprises to fully understand the role of science and technology. Relying on scientific and technological strength, so that Yiwu zipper industry to raise the competitiveness of the fulcrum based on high-tech level. Today, Yiwu zipper industry has set up four enterprise technology R & D center. On the one hand, enterprises scientific and technical personnel actively working with universities and research institutes to enhance cooperation; the other hand, small and medium enterprises as the main R & D centers by strengthening the development of the “excellent, sophisticated, special, new” products, to improve enterprise technological innovation capability, an endless stream of new products enable enterprises to enhance their overall competitiveness.
Into the era of the brand
Zipper products as commodities, although the added value of the product itself is low, most products are only confined to the low level of competition, the brand is difficult unveiled and shouted out. However, Yiwu zipper industries and enterprises the difficulties, fully aware of the power of the brand. Now, some companies are relying on the brand and stronger business move onto the road.
“With the brand, the product will have a vitality; With the well-known brand, the product will enhance competitiveness.” Hella Chain Co., Ltd., Zhejiang Wei Tao Hai, chairman of brother recently told reporters.
Indeed, from the development momentum of view, Yiwu zipper industry is a big step towards the era of the brand, and has emerged a number of influential, with the scale and strength, the level of the zipper on the well-known brands and trademarks, Yiwu zipper popularity and influence are gradually be increased.
Now, the industry has a zipper, Yiwu, Zhejiang famous brand name products and a total of 3, Jinhua, Jinhua well-known brand names and trademarks of 8. Yiwu zipper industry, many enterprises to create famous brand products and famous trademarks at all levels of enthusiasm and very high, by creating brand activities, improve the competitiveness of the enterprise value-added products improve.
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