How to Promote a Cleaning Business
A successful business is the one that attracts the most clients. When there is a demand, the successful business owner makes sure to provide what is needed. There are many possible clients – you just have to reach them. The question is how exactly to do this, how to promote your business.
Creating flyers and leaving them to the right places is one of the ways. However, creating the right flyer is not that easy. Cleaning companies‘ flyers should include the services that are on offer, contact information, a related image and the logo of the business. Try to keep the text as short as possible. To promote the flyers mail them to homes and businesses locally. Community bulletin boards another place that you should certainly consider. Shopping centres, stores, coffees and even schools are places worth advertising at.
As we all know, the most powerful advertising tools are the TV and the internet. Since the former one is way to expensive you should consider internet marketing at first. If your business is a considerably small one having a blog is a good way to promote your cleaning company. Again, it should include contact information, pictures of the cleaning crew in action, even the cleaning products and methods you use. Use the blog daily to try and gather more traffic to it. This could be done by writing interesting, cleaning related articles.
However, if you have enough money, investing in a professionally designed and maintained web-site is certainly worth it. Being indexed higher in the search engines for cleaning related keywords will certainly drive your businesses skywards. However, internet marketing is expensive so you can use the website in various advertising venues online. In addition, a well managed web site is certainly a sign of professionalism.
Traditional newspaper advertising is not to be forgotten. Advertise locally, as well as in the towns nearby. Some people still prefer buying newspaper and searching for what they need in the adds instead of typing what they need in google. Strange, hm…?
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