DISPLAYS- EXHIBITION STANDS, BANNERS AND FLAGS
Advertisement is an integral part of putting anything for public opinion. We need others opinion for anything that is circulated through a selected mass of people. It can be to sell a product or can be for an opinion but whatever it is we can not go without advertisement. With time there have been changes in the modes of advertisements also. Banners and flags and many more things that can be branded as primitive in today’s context because technology has changed most of the scenarios for advertisement. Though some of the things like exhibition stands, banners and flags, banner stands have never faded. The earlier neon light signs have been changed digitally and can be more viewers friendly. In spite of that the need for the so called primitive ones are still high for their applicability in the localised markets.
Description of some of them
Banners and flags are some of the easiest ways to express any thought or product. So it can be used for both selling a product or for promoting a new idea. The average cost to visibility of banners and flags is also quite high as they are dispensable to get an idea and can give us enough mileage for any promotion. The utility is more in a semi urban market where the flags do not appear out of context also due to the matching economic conditions they both project. Banners are also known for small investment as the cost of making a banner in a bulk order is quite nominal and so gives us enough value for the money and we can even neglect a banner if needs to be sacrificed for the visibility criteria.
Exhibition stands are a bit different from the rest. There can be many varieties for the concept. An exhibition stand design is critical for highlighting the product to the optimum level by placing it in the strategic points. The concept of exhibition stand is that to place or arrange products in a platform according to their priorities or they can also be arranged in a semi circular or circular manner by which any visitor to the stand can have a complete view of all the things that are on display. The exhibition stand design is critical for the products exhibited as the design can focus or remove the focus from a product.
Banner stands are somewhat similar to banners but they have specific ways of fixing a banner by putting it on a stand. They also give the flexibility of location and do not force to install at the place where only we get hooks to do so.
In spite of the aggressive progress of technology the old methods and ways of promotion and display like banners and flags are still in demand and they will continue to do so as long as we have segments of people who will stay away from the overbearing presence of technology.
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