Language Used in Banner Advertising
Language Used in Banner Advertising
Banner exchange system also plays an important role in directing traffic/visitors to the advertiser’s website. You can also place your web banners on their web pages my making a non-public agreement with the internet websites. They will either ask you to pay a huge sum of cash or set up an exchange process if your website is popular. The last option is to register with a banner exchange application to make use of the free service. Knowledge of the banner post lingo will help you to make effective use of this facility. You will be able to use the banner advertisements correctly and comprehend the statistics only if you are familiar with the terminology.
Note: Most of the jargons are simple to use and easy to understand.
Here are some terms that you need to be aware about:
(a) Document views:
Web page impressions/ site views indicates the number of times the banner ad has been used to re-direct visitors to your website. You can use statistic tools to understand what each web page is accomplishing for you and what every banner is producing. Placing your banner design on a famous website might help you in obtaining a few additional clicks. You need to keep in mind the interest of the customers in the content material before selecting the appropriate web page.
(b) Targeted visitors:
Provides information about the range of people who visited your web page. You can study the browsing habits of prospective customers by generating reports (statistics) on a daily, weekly, monthly basis.
(c) Rotating advertising:
Is a banner ad that is in a constant state of change. There is a new variation each time the internet site reloads. It means that the visitor will see a new banner design each time he visits the portal.
(d) Static advertisement:
Refers to a web banner that cannot be made to rotate to adjusting the static position.
(e) Banner vw:
It refers to the number of times your banner has been viewed. This concept (banner watch) is not applicable if the customer closes the page before the banner loads/clicks on the button to go back to the previous page.
(f) CTR:
Implies Click Through Rate/ Click By way of Charge.
(g) CPC:
Stands for Cost Per Click.
(h) CPM:
Means Cost Per Million. “M” is the Roman symbol for thousand.
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