Printing industry sales decline
By the raw materials, fuel, transportation, labor costs rising influence, corporate profit margins are squeezed, leading to the first half of the printing machinery industry sales plummet, which means that printer industry will usher in a new round of “shuffle” . To this end, industry experts suggest that, in the second half should increase corporate structure, product mix readjustment. Some small enterprises under the pressure of market competition should accelerate the self-transformation, while companies can take advantage of the industry the opportunity to integrate industry resources to their stronger and larger.
Index down more than half of new
According to statistics, the first half of the printing machinery industry sales value of 3.19321 billion yuan, down 5.1%; to achieve industrial added value 1.01701 billion yuan, down 8.8%; to achieve sales revenue of 3.19233 billion yuan, down 3.5%; to achieve the profit total amount of 175.84 million yuan, down 36.4%; to achieve the total cost of 2.8515 billion yuan, down 3.9%.
The completion of new product output value point of view, the first half of this year, the new product output value 1.87779 billion yuan, representing growth of 13.3% over the same period last year, accounting for 55.5% of total industrial output value at current prices, new products, more than more than half of all products, which is a development of the industry The new leap. Among them, the better the completion of new product output value of enterprises: Weifang Huaguang the rate of new product output value of 91.6%, 91% Gaussian Shanghai, Jiangsu Chang rose 89.1%, 88.8% in Liaoning Han Guanhua, Jiangxi medium shot 80%. This shows that although in recent years, development of the industry has entered a low period, however, a variety of corporate efforts to eliminate the negative factors, distress, still adhere to the hi-tech, constantly develop new products and businesses in order to survive and develop.
The increase in loss of export decline
From an export point of view, according to statistics, the completion of the first half of the whole industry export delivery value of 470.33 million yuan a year earlier to reduce 5%. Among them, the completion of self-export volume 63.378 million U.S. dollars, an increase of 4.3%. This is the printer industry for many years the first time since the fall of export delivery value, self-export volume growth also obviously slow from double-digit increments down to .. 3% of the pace of development. Industry experts, exports decline is largely attributable to a slight appreciation of the renminbi as well as the product mix of domestic and international markets have very different, high-grade printing press at present exports, low-end printers as export low-profit enterprises do not want to do, directly led to the decline in exports.
13 loss-making enterprises in the first half of this year compared with same period last year by 7; losses of 55.5 million yuan, increase of 465.2% over the same period the previous year. It is understood that the additional seven on the scale of loss-making enterprises are large enterprises. From this, printer industry is currently facing the situation is rather grim, and companies still need to actively take various response measures, weather the storm.
Highlight the slowdown in demand pressure
Industry analysis, six major problems facing the printing industry: The first printing of paper used or too large; second printing companies will invest too much repetition; third, capacity utilization is not high, excess capacity; four sharp rise in production costs; 5 is a yuan appreciation, export tax rebate rate reduced; six interest rate increase is excessive, loan difficult. In particular, about 90% of SMEs have encountered in the past never had a new topic: printed material prices, labor costs increased, with part of the strength is not strong, has not been long involved in the printing industry of small private enterprises in the printing enormous pressure of survival. Printing nominal fee plus the repeated lower part of the printing business profit margins close to zero or negative.
From the investigation of printing enterprises in Wenzhou situation, about 20% of the printing enterprises are facing cut-off, converting the situation. Ningbo’s exports more than 3,000 printing enterprises, due to depreciation of the dollar, profits fell drastically, coupled with the reduction in tax policy, about 30% of the enterprises is difficult to continue to operate. In such a grim situation, the printing business survival is difficult to maintain, repeatedly used the money into fixed assets, expansion of production is even harder. Coupled with low profit printing companies, banks and financing companies are very cautious lending to the enterprise’s development has brought great trouble.
Subject to the many factors, Printing industry, market demand during the first half of this year showed the following features: shrinking demand for books and printing press, newspapers, press the demand on the rise, demand for packaging and decoration printing press is still prosperous, post-printing equipment needs than in India large. Among them, sales growth of products, including small offset, gravure and flexo printing machine; reduction in product sales was mainly to open four more than offset press, sheet-fed offset press sales decline is particularly prominent.
Integration of resources to speed up transformation
Industry experts believe that faced with slowing demand printing market and major raw materials continue to rise, two major issues, printer business this year as well as the urgent need for a longer period of time, do the following:
First, the emphasis on the adjustment of product structure. To truly implement the capability of independent innovation, with particular emphasis on basic research and key features of component parts to the work of domestic progress, make full use of social research and development capabilities, manufacturing capacity, technological research results, so that the new product technology content increased, by profit levels increase, exports increased, the development of new ground to create a printer.
Second, relying on “soft” services to increase revenue. Product technology in improving the quality of work at the same time, we must attach importance to the product pre-sales promotion and after-sales service, from the system to ensure its timeliness, achievement orientation. Han Guanhua after-sales service has recently introduced quick solution, customers of the popular and praised, it is worth learning. This “soft” services, which areas of the wide and deep content, methods, as many big gains are worthy of individual enterprises to explore, research, concluded and implemented.
Third, strengthen enterprise management, reduce product cost, which is enterprise should firmly grasp and work. Especially in the current raw materials, energy and labor costs increase in large, the external environment even more severe situation, they should seize the opportunity, under the guidance of scientific and technological progress, offer advice and suggestions in order to reduce product cost. It is particularly worth mentioning is that the industry has been the emergence of dozens of mature technology supporting products businesses, and even many companies manufacture complementary products reach or approach international advanced level. Pairs of this rare social resources, industry OEMs to take advantage of a good.
Fourth, attention to policy change. To revitalize the equipment manufacturing industry, the state adopted a series of incentive policies, in large machinery industry under the nearly 20 small industries, there are six sectors in the main parts, functional parts, or cut import tariffs to zero tariffs. The export tax rebate policy to encourage exports of high technology, value-added, it is proposed raised to 17% offset, flexo machine, gravure printing machines and other high-end products to increase export tax rebate policy, are also being actively strive for. Issued by the relevant departments to encourage high-tech products catalog, although the press has not been included, but the printer some products on its scientific and technological content, as long as the companies discussed in clear, or whether it can enter the directory in order to enjoy the high-tech products preferential policies.
Fifth, serious attention and study of the printing market in the development of macro-policy trends as well as the measures taken in response.
This year, China’s economy and increasing uncertainties facing the economy stable operation more difficult, not only the printer industry, the economy is growing slowly, and from 1 May to run machinery industry data shows that the major economic indicators than those in same period last year to varying degrees, falling. To this end the industry experts suggest that, in the current development of the industry into the trough period, the companies should be prepared, especially in R & D in energy savings, peak demand in preparation for the arrival of the next
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