Flooring Industry Innovation: creative fashion floor rotating cube
"If the past is the fashion floor to the market, consumers can only choose products, then, creative Cube series is for the consumer through their own re-creation, create a more personalized living space." Wood new life at home Products (Zhongshan) Ltd Liu Shuo described the creative cube really distinguishes the floor.
Perhaps precisely because of this revolutionary innovation, creativity Cube series has just one store in the country listed on the main floor, they are the consumers, designers and other flooring home improvement companies with close interest. This kind of square and rectangular foundation element on the floor, lifting the traditional Dibanxingzhuang constraints, allow consumers to own image random combination of design, assembled for your own favorite graphics.
The development of China's fashion floor in the path, "Baroque" can be seen as a starting point. Despite the rich material life and gradually the Chinese people more and more attention to the decoration of living space, more room want to have their own unique style, but until the end of last century, people have the choice of wood flooring, it can only be in the texture and color passive on comparison and selection. Although the floor was far more than 1,000 enterprises have been home, but the product produced is a high degree of homogeneity.
In a process of visiting Europe, Liu Shuo true for some old buildings with wooden signs Dao Pi ax became interested. The antique wood, so have you thought of how to make a pattern in the wooden floor, Liu Shuo really found a breakthrough.
After several months of trial and error, a true name was Liu Shuo Baroque antique wood flooring hand scraped appeared on the market. This floor has changed the traditional forms of wood flooring monotonous, simple appearance, the structure in the plane any significant adjustments, panel brings three-dimensional fluctuations in fine nick change, classical, elegant, a place to express the depths of the human soul the United States desire.
Baroque floor living at home the first time at the show, it caused the nation's largest wood flooring manufacturers Armstrong's attention, and received orders for its 200 million dollars. Subsequently, Columbia, Mannington flooring and other U.S. companies before the five largest companies has become a life partner, family life in the global sales of antique flooring produced. The family life is also not known by a small role in the wood floor market became the most active companies.
In 2003, living at home were the antique floor of the national patent. At the same time, Baroque antique floor in the domestic market has become synonymous with fashion floor. In the huge market opportunities and benefits to attract and lure, domestic major companies have introduced their own floor of antique flooring. Surprisingly, the hand holds the patent life of antique country home floor, did not use its patents to fight competitors. Liu Shuo true that Chinese consumers on the fashion floor of the demand is huge, one to house his own life force, is unable to meet the market demand. Therefore, life at home with the firms to jointly create a Chinese fashion market floor, business innovation for consumers to share personal life brought, rather than royalty live.
In the absence of patent disputes, domestic enterprises have a free hand to the main floor, production, sale antique flooring. According to statistics, the floor has accounted for the high-end antique floor about 20% market share, antique flooring flooring products as an important category, has become a symbol of high-end flooring.
In addition to antique floor addition, including parquet, flooring and other creative personality in the market selling a large number of hot new wooden floors, are successfully developed by the life company and the first sales in the Chinese market. The major manufacturers emulating the floor, then push the popularity of these new terms the floor.
It is understood that family life in recent years, annual investment in research and development revenues have accounted for more than 3%, and year by year. This proportion is far higher than the top 500 R & D expenses in operating income to average 1.32% level, roughly 500 strong R & D costs account for an average of 3% of operating income -5% level.
The company chairman Liu Shuo life really frankly, to promote family life, innovation is driven by two areas: one from the market and consumer demand relay; the other is from competitor imitation of thrust. But after a power greater proportion. Because "they really like a copy too, too quickly. Living at home now in terms of scale is not big enough, the reason why the market still has some right to speak, because we and others different. If we can not run faster than someone faster, then quickly lose the current market position. "
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