authentic link to the worlds of spor Armani
Converse announced its new Fall 2010 brand campaign entitled “The Procession” featuring product along with the iconic Converse “Star Chevron” logo just like new Star Player Evo shoe. Developed to spend homage to legends of Converses past, present and future in order to celebrate basketball as well as the breadth of Converse product, the ad shines an easy over the iconic Star Chevron mark and provide nod to its authentic link to the worlds of spor Armani rt, music and culture which includes helped define Converse for years.”The new Converse campaign often is the perfect summary of who we are now in the form of brand. Its a celebration of us from different cultures that happen to be captivated with the things they’re doing, joining hand-in-hand to manufacture a movement. Converse is a brand that might authentically blend culture in a way that makes sense for how people view and hook up with sport, Ulysse Nardin music and culture today without lines or barriers,” says Converse CMO Geoff Cottrill.Gritty and raw, the area was directed by awardwinning filmmaker Antoine Fuqua. The ad stars basketball legend Julius “Dr. J” Erving; Carlos Arroyo belonging to the Miami Heat; musicians Jim Jones and Doug E Fresh; legendary ballhandler God Shammgod and Harlem streetball player Adrian “AButta” Walton; Converse skaters Kenny Anderson, Sammy Baca, Rune Glifberg and Tudor watches Eli Reed; geared up to the thunderous “Hello Operator” by alternative rock band, The White Stripes. A special fusion of all things Converse, “The Procession” speaks in any language that could be clear to kids driver with everything who connect with the brand.The ad is appropriately named “The Procession”, as each and every its cultural, torchbearer stars symbolically pass the torch and share nod to each other. An honest legend of basketball then Ebel one of culture, Dr J. and Doug E Fresh represent Converses heritage together with the brands deep link with sport, music and culture. Simultaneously, Carlos Arroyo, Jim Jones, the Converse skate team, and therefore the others all forge the strong connection of how Converse connects today as well as the future.Much better ad, the many stars are featured inside a number of online vignettes extracted from outtakes that illuminate their mutual admiration for the other person and that also blur the lines of sport, music and lifestyle. The resulting short clips showcase new cultural, iconoclastic moments including Kenny Anderson teaching Dr J a kickflip, and God Shammgod showing Sammy Baca methods to do the “Shammgod”, his signature crossover move.”[Basketball]its much like a ritual. The basketball being those things brings everybody [together]. The rhythm additionally, the beat,” says director Antoine Fuqua. “Converse is taken it in to the streets. The streets is the pulse.”Converse Inc., located in N. Andover, Massachusetts, may be a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has produced a reputation as “Americas Original Sports Company” and he has been of a rich heritage of legendary shoes including the Chuck Taylor All Star shoe, the Jack Purcell shoe along with the One Star shoe.Converse IncMore Converse .
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