How China's ceramic industry is highly integrated
Thinking crisis: China's manufacturing industry as the world's largest market for resources, the development brings to the enterprise scale advantages, but in the era of globalization, resource allocation is the advantage of greater advantages, both in the upstream downstream integration of resources created the brand, a result of integration in the circulation marketing advantage, as well as through financial leverage in the worldwide integration of capital resources to the operation of the advantages of upgrading Dushi ceramic industry direction, the only way to resist because large scale production to bring the risk of marketing, the crisis confirmed this, but the advantage to form the allocation of resources requires a relaxed policy, the Association's guidance and the joint efforts of enterprises can be achieved.
Economies of scale and market demand in the economies of scale advantages in international trade
We in management, marketing, brand and technology are far from world-class, the competitiveness of Chinese enterprises in the world are ranked higher than the back, but we have one advantage that other countries do not have reported, just as the Nobel Prize Gold was Krugman who said, in world trade, larger countries will be in advantageous position, because of their large domestic markets, larger companies that make easy to scale, reduce costs, in international trade take advantage of. Chinese ceramics is the largest exporter in the world, because I?? A star of the price advantage, because of this, Secretary-General of the Boao Forum Long said that China is the biggest beneficiary of accession to the WTO.
The rapid expansion of ceramic industry
China is in a rapid urbanization on the process of development, each year nearly 2 million of the rural population into the cities, urbanization rate target by 75% if the thousands of words, this process will be maintained 20 years to complete, urbanization process requires large-scale infrastructure construction, hospitals, schools, parks, residential and other construction, this building every year trillions of investment required, which is closely related to the construction and ceramic industry, which for the ceramic industry, is a major long-term positive. In addition, a series of major events in China, such as the Olympic Games, World Expo, the Asian Games was also a period of time such a strong pull of the market demand, because of many favorable factors to stimulate it to the ceramic industry, a rapid expansion of the signal It seems the market demand is endless, as long as companies can produce them, you can sell out, but once a crisis, it would make the enterprise market disruption suffered major losses or even collapse.
Product and market imbalances
Just as McKinsey said: "China is amazing, but the prices are astonishingly low." Prices fluctuating around the value, which depends on market fluctuations in supply and demand, when the proliferation of similar products in the market when the market through price, it had already given the imbalance between supply and demand signals, once outside of any emergency, such as the global financial crisis, will give consumers confidence and purchasing power have suffered substantially, and can of crisis of the global surplus of consumer durables in the crisis, the hardest hit, precisely those with scale enterprises, because large investment in fixed assets of these enterprises, so because of high fixed costs, once the sales stagnation, the loss of every day is very impressive, so this is also against the fatal, thanks to the trillions invested huge amounts of state funds in time to rescue the market, and in a timely manner to relax the control on the real estate market and the economy began in 2009 in a faster recovery time if the winter slightly longer, then again, then fell down due to funding strand breaks and large enterprises will not be an individual phenomenon, the consequences would be disastrous. Crisis in ceramic enterprises, in particular the scale ceramic enterprise out of a deserted Khan, we must not forget the warning in order to maintain a balanced development of products and markets.
Reflections on the ceramic industry and the era of small-scale public
When China's per capita GDP reached 3300 U.S. dollars, when the transition to well-off society, the minority has quietly come of age, people demand has been from the main values for the basic needs to the diversified needs of different phase changes. Have to "make the same product as tap water, stream flow out" as the slogan of Matsushita, has lost its past glory, in a struggling state, because of mass production, mass marketing of a product has passed.
On the ceramic industry, the same is true, large-scale production based on the premise of personal loss, and had great promise as a market, each market has a large enough space, but as we age in small-scale peasant cultivation of "past-oriented "ideas, see what other people successful, what we do, the result is that most enterprises are crowded in a mainstream market, marble you do succeed, I do, you do platinum gold brick successful, I immediately imitate, will surely result in product mix and balance, to do everything rotten.
In this crisis, a group of outstanding enterprises by the creativity of the impact is comparatively small, this phenomenon is worth our consideration, each firm has its own strengths, if the business needs of their strengths, as well as market supply and demand , to find a suitable business development of the "niche market", that the Demand will be able to meet the market demands different groups, for example, many do crafts, or art of brick enterprises with high product cost, in a crisis compared to live moisture, can be said that risk-benefit advantages.
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