How to Market a Cleaning Business
Any business needs good advertising in order to be successful. A cleaning company’s marketing begins with having a good plan and awareness of the targeted market. There are two basic groups: residential and commercial customers.
The first category is thought to be of housekeeping women who do not have enough time to do it themselves. Cleaning companies are hired to perform a high-quality work and that is the main criteria when looking for an agency to clean your home. On the other side, commercial deals are driven by prices and deals. Corporate people are looking to save funds equally as much or even more than caring about the environment they provide for their employees.
So, decide which group you prefer. However, most of the companies can deal with both. Then it is time to start promoting your services. The local newspaper is a good option to start your advertising campaign from. Purchasing advertising space in the newspaper is where to start from. Instead of advertising monthly or weekly it is advisable to advertise on a constant, permanent base. This way it would be more cost-effective.
Then, a cleaning company would always insure distributing flyers all around the area they support. However, a method that does not require special activities, such as handing out flyers to each single house, is to leave an advertising material to the houses near the one that has just been cleaned. This way, by writing that the neighbours’ house was cleaned you can tempt more customers.
However, the power of the internet market is huge. The best way to advertise your business is with a website that is appropriately promoted in the web. Submit your company to the various business and website submission directories. This way when a person searches for service providers he/ she has a chance to visit your site and therefore hire your agency. This is what you want so investing in internet marketing is certainly worth it.
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