Focus heating market, "a new era of warm," Who Controls the?
Cold weather gradually from mid-September, began to cool down the home appliances small home appliances sales market, the leading position, will be handed the baton in the hands of heater.
80 years since the last century, the heater products into people start families, small household appliances market is the development of a new attitude, over time, the polarization electric heater market becomes clearer?? By the pioneer U.S. Constitution first-line electric heater brand accounted for more than 50% market share; while other more significant regional brand such as joint creative, Gree constitutes the second electric heater camp. In addition, demand from the consumer point of view, the demand for their heaters to gradually develop from the single pursuit of warm heating the health, safety, fashion diversity heater temperature control products into sets, fashion, health, and elements in a high-tech products.
In April this year, with the National Standardization Committee Working Group on Standardization of room heaters established, based on technological innovation, create health and safety of products once again become the main voice of the industry, but for many ongoing proactive heater manufacturers to say that competition in the market end of the year 2007, destined to become more intense, and its results will inevitably change the pattern of the entire industry.
's Crowded, "brand family" temperature heating appliance market
According to statistics, at present the Chinese market a total of more than 500 indoor heaters manufacturers, these manufacturers have capacity far beyond the sum of total demand of the market, the market saturation makes the whole heater industry profits decline gradually competition heating up state. In the fierce competition for the market, with the advantage of capital and technical strength, a pioneer in the United States, the Le Meridien brand and gradually occupied the three special initiatives, about development of the industry as the leading force in the three stocks.
Widely believed, has a strong brand resources of beauty called the first line of small household appliances brand, its its own "national quality inspection products", and many honorary titles and the "dark light heater crown series," such as high-end technology products The most important is that a group of advantages of their products makes the brand has gained recognition; and as a relatively early into the small appliance industry's Emmy special, always adhere to the high-end positioning their products to sophisticated and professional as brand appeal, with The recruits continue to accumulate earlier, and was consumers.
Addition to the above brands, such as Gree, Union home appliance brands such as the industry has always crack a good regional sales capabilities place in the industry, the industry entered a mature stage in the last moment to seek the largest possible market share.
However, from the current situation, can really come out on top, "temperature control" the entire heater market, not the well-known brand, nor is the rising star, but has kept a low profile, to show the identity of the middle class people The Pioneer Electric. Since 2002, Vanguard heater with leading technology, sales continued to rise for five consecutive years won the first national sales, market share in 2006 even reached 30%, oil heater scale production and sales into the global top three list.
Meteoric rise, 14 contained achievements "warm Pioneer"
1993 an unknown small factory in Ningbo, development to the present heater industry leader, pioneering the development of electrical appliances rated as a myth.
Reporter had visited several major appliance stores, on the vanguard of the greatest feelings heater is its excellent value for money, especially for high-end products even more so. Vanguard heater moderate in price, but also has very similar products with the features and security, and even has a unique function than similar products; the vanguard heater for quality and after-sales service, consumers are generally reflected satisfied buyers are called easy to use, full-featured.
The Vanguard Group Chairman Yao Guoning believes that the continued success of Vanguard heater to sales success, quickly becoming a mainstream industry, heating appliance brands, thanks to the development of independent innovation of enterprises ideas and practical service dedication.
I am China Crafts Suppliers writer, reports some information about desktop tape recorder , microsoft fingerprint reader sdk.
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