Simple Brochure Marketing Tricks Newcomers Can Try
Are you a newcomer to brochure printing and marketing? If you are, then let me help you get into the game with a few simple marketing tricks for your color brochures. I have below a list of simple marketing strategies that will get your brochures the exposure and impact they need to succeed in your market. With the right kind of brochure printing and marketing strategy, it is really easy to get those marketing goals achieved. So let me teach you how with our first trick, impact based marketing.
• Impact based marketing – This strategy involves a healthy imagination for your brochure designs. Basically, all you need to do here is to compose a very unusual, striking, shocking or eye catching cover design for your brochures. Even from afar, people should see your color brochure covers and find it unusually attractive or interesting. It might sound hard, but with today’s design technology there are a lot of interesting things you can do with a combination of images to make things look interesting.
So if you have a healthy imagination, just try to think of a very odd and striking color brochure design that is highly noticeable. With that image as a cover for your marketing brochures, you will surely get lots of people to read your brochures immediately. With the proper and interesting content, you should get lots of customer marketing done with this strategy.
• Customer based marketing – Another marketing strategy for brochures is the customer based strategy. If you already have a significant consumer base that you can rely on, it should be easy for you to give them extra brochures that they might want to give away. This strategy involves giving all your customers extra brochures when they buy from you. You can staple them to their product bags as a kind of tag or just give them along with the receipt. In a lot of cases, this helps your brochures get a lot more exposure as people carry around the brochures with your products for their friends and family to see.
• Targeted location marketing – Now, a standard marketing strategy for business brochures is of course targeted location marketing. This is basically the process of distributing your color brochures at high traffic, high value locations where lots of potential customers gather. From transportation nodes, malls, commercial centres, parks and other community places, you can just give away your brochures by hand, or you can leave a kind of brochure rack for people to take brochures at will. As long as you pick the right location with the most number of people, you should get tons of exposure and potential readers for your custom brochures.
• Targeted mail brochure marketing – It is also possible to use the mailing service and mailboxes to do a little marketing using your color brochures. With a good mailing list in your hands, you should be able to easily target key demographics and communities for brochure marketing and send your brochures to them. By sending your brochures directly at people’s mailboxes, you can be sure that at least one person will read and try to figure out what your brochure is all about. If you picked your addresses wisely and targeted your key target markets, there is a high chance that your brochures should be able to succeed and have an impact on those readers. So try to see if mailing your brochures is a possible option for you.
• Prize and freebie marketing – Finally, one sure way to get people to pick up your brochures is to do a little prize or freebie marketing. By offering a small price or giving away something for free (candies?) in exchange for receiving a brochure, you can be assured that tons of people will pick up and read your brochures quickly. You can do this right at your shop or at the front of your shop with little trouble. So if you are generous and want to spread the word with your color brochures, you might want to try it out.
So why don’t you try some of these marketing tricks? Most of these are very easy, and you will get lots of people reading your print brochures if you do use these tricks. So open up your mind and try to see if these tricks can apply to you.
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