Crucial Details to Print in Business Cards
Every penny counts in a business. Everything that comes in and out of the business has to be accounted for. This is especially important during a recession when the need to encourage customers to remain loyal to you is critical. Good thing, there are a lot of affordable marketing tools that you can use in your business. Some require determination and perseverance, but all need hard work and dedication.
Among the affordable marketing tools you can use today are business cards. These simple cards commonly contain your complete contact details and perhaps a simple message to encourage your prospects to contact you. If you have long been using business cards to market your business, but still people are not complimenting your cards, then it’s time you reassess your business cards.
There are many interesting and creative business cards in the market today, but unfortunately many of them are not effective. So, before you go about the different ways to design your cards, you need to first ensure all your contact details are accounted for. Make sure that the following are included in your business cards:
• Name. This is something you should not forget in your business cards. Your target customers will only remember you when they know your name. So, don’t forget to write your name legibly in your cards.
• Contact numbers. One of the easiest ways for people to contact you is through the telephone. Include all your contact number in your business cards, but if you don’t want people calling you on your cell phone, don’t put the number in the card. Make sure that the numbers you put in your card are functional all the time.• Mailing address. Don’t forget to include your mailing address to help people easily locate you. If they need to schedule a meeting with you or wants to refer you to other people, you mailing address will make it easy for them to locate you.
• Logo. Building brand awareness is important to your business. So, be sure to include your logo in every business card you hand out. Make sure that you logo is creative and captivating to help people to remember and recognize you.
• Email. With today’s highly digital world, email is the preferred way of many businesses to communicate with target customers. It is fast and convenient allowing you to contact your prospects in no time at all. As much as possible, your email address should be the same as your website domain to make your business look more credible.
• Products or services. Be sure to state what products or services you offer in your business card printing. If you hand out your card without telling people what your offer, they will have a hard time remembering you and your business. So, include a list of products in your cards to encourage people to contact you.
There are other optional information you can include in your business cards. Of course, they will all depend on the space available in your card. Such optional information includes your job title, fax number, and slogan. After deciding and ensuring all important information are included in your card, you are now ready to start the design process. Just be sure to create a design appropriate to your business and the image you want to convey to your target customers.
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