The marketing methods of Nike air shoes
As the people’s life quality level up, people’s awareness of health increases greatly. Sportswear also becomes a very important component in the clothing industry. Now, whether professional sports equipment or daily leisure sports clothes reflect sports elements. Nike air maxes occupy most of the market share around the global sports brands. Nike creates great influence through the cooperation with the world’s top athletes. At the same time, it also close the distance between the general consumers. Nike air shoes are advertised as follows “who owns Nike, who will know sports!” Nike hope that their products will range from track to the gym.
Nike will not only invite United States NBA superstars to come to China together with the Chinese basketball player Yao Ming and Yi Jianlian, the Chinese elements also will be added up to cheap air maxes as the further important strategy to win the Chinese market. Nike not only promotes an expensive series of new air shoes, but also will invite Chinese player to be its spokesperson. The advertisement says like this: You can join professional league at 15 years old, you can be in the national team, you can even take three champions, you can be the MVP, but it’s not enough. Because you can be more perfect continuously. Just do it without doubt and be yourself. Nike adjusts measures according to local conditions so that it can receive strong support in different market strategy expansion plans.
The cooperation of Nike air max and Jordon is the classic case of success, Nike benefit from the cooperation and gained good reputation. As the world’s cheap air maxes leader in the professional sports fields, Nike succeeded in creating great economic value commercial myth and social value.
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