Consistency Marketing: Start with Booklet Printing
Marketing is a continuous process. It’s vital that you promote and communicate with your customers and prospects consistently. But when we say consistently it doesn’t mean that you do the same things over and over again. It means consistently carrying out your marketing strategy and evaluating it to know what works and what doesn’t work for your business. You then have to consistently do more of what works for you. Upfront, marketing can take a lot of effort, but at the end things will payoff for you.
This requires you, as a small business owner, to put marketing on top of your priority next to creating high quality products or services. People have to know what you are offering and the benefits you provide. If don’t know about you, they won’t bother coming to your business and learning about your benefits.
Consistency is often related to cost. Because you need to stay in front of your customers and prospects, you need to constantly create marketing materials that you can use to promote your business or your latest offerings. There’s a good answer to cost concerns in doing consistency marketing—booklet printing.
When you need things explained to your customers, booklets are a great way to do that. They are actually low cost to produce as compared to brochures. They can be printed in color but doesn’t require the same complexity the brochures require. This saves you a bundle of your marketing dollars, especially when you need to print them regularly.
Modern printing techniques have especially made it a lot easier to create full color booklets. This allows you to create printouts that will communicate effectively your marketing messages. You can pick any color you want as long as it makes your material more compelling and easily readable. It may seem insignificant but colors add to the effectiveness of your material. Each a customer receives a booklet they will instantly look at its cover. If it is not interesting, they wouldn’t waste their time reading the content.
Colors will help make your printout attractive and interesting. The great news is color printing is now cost effective. Digital printing has made it possible to print materials in color without spending a fortune.
Aside from color, you need to also consider the paper stock. It’s important that you use sturdy paper so your booklet doesn’t tear easily. Remember, your goal is to have your printout read and kept. If people are to read it over and over again, a flimsy paper won’t make the booklet last long. So, be sure to invest in high quality paper.
You need to also focus on the content of your material. Be sure to deliver a clear, clever, and direct message. Don’t forget to include your contact info in the booklet templates to make it easy for people to reach you. If they contact you the first time, they won’t bother calling again, so be sure to check the details you incorporate in your booklet.
Remember: aim for consistency. From the design to the message and the regularity of distribution, you need to exude the value of consistency. If you can achieve all this with one simple material, you can be sure to do it in all your other marketing materials. Big things start in small packages. Start with booklets and you can be sure to achieve greater things later on.
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