Benefits of Using Video Production
Zco Corporation’s video production service offers a solution to businesses looking to add value to their brand or product. Video production is the process of taking an idea, turning that idea into a script, turning a script into a storyboard, and then shooting and video editing together the final piece. The uses of video production are many, and several companies like Zappos.com have used video production extensively and have seen a dramatic increase in sales.
The video production at Zappos.com is a big part of the online shoe retailer’s success. Almost every product gets a simple but effective video. Inside each video, the shopper can view the product in use from multiple angles, and a review by an employee showing off each product’s unique feature. Also, the video has the ability to switch between still images of the item while the video is playing, so you still get the audio running in the background. This is just another unique way in which Zappos.com is using video production.
As much as it is important to show your consumers your product, it’s equally important that you show how you are the best at what you do – and that’s where video production can help. Customer testimonials in videos are a powerful way to sway consumers toward your company by showing real customers and how they have benefited from working with you or using your product. Testimonials are just one way – another example of video production that shows why you are at the top of your field are historical videos. In IBM’s film, “They Were There”, the viewer sees the history of the IBM Company in a captivating and engaging way. The video production techniques used in this example are a fantastic example of what is available for you to utilize.
Another great use of video production is Product Demonstrations. Take for example the “Will It Blend” series of videos from Blendtec. In this series, consumers are shown various examples of odd and often expensive items that their blender can blend without a hitch. These video productions have extreme value in that they entertain the consumer, show a great sense of humor, and appeal to a large audience – as evidenced by the millions of views each video has received.
Video production is also a great way to improve your Internet presence through search engine optimization. Hosting your videos online increases the number of search keywords that will lead customers to your page. Try a Google video search for “blender” and look what comes up first – unsurprisingly it’s the “Will It Blend” series. Find a keyword you would like to target and shoot up to the top of the ranking where you are most likely to be discovered. Video is an integral part of good SEO. To learn more about Zco Corporation’s video production service, please give us a call at 603-881-9200 or submit a call request.
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